Brand Marketing Partnerships & PR Specialist driving brand awareness through strategic partnerships and media relations for Backcountry. Executing PR initiatives to engage core outdoor audiences.
Responsibilities
Identify, coordinate, and manage collaborations with brands, athletes, and industry partners to execute Backcountry's partnership strategy.
Develop and implement PR initiatives that enhance brand visibility through media outreach, press efforts, and storytelling.
Draft and coordinate press materials, announcements, and proactive media outreach efforts.
Build and maintain relationships with media contacts, influencers, and key stakeholders to generate authentic engagement and positive coverage.
Partner with brand, content, and performance marketing teams to support integrated campaigns that include PR and partnership components.
Research industry trends and competitor activity to identify new partnership and positioning opportunities.
Support crisis communications efforts and reputation management initiatives as needed.
Track and report on PR and partnership performance metrics, providing insights and recommendations to internal stakeholders.
Requirements
Experience supporting brand collaborations, partnerships, or influencer initiatives.
Working knowledge of media relations and public relations best practices.
Strong written and verbal communication skills.
Effective relationship-building and organizational skills.
Proactive, detail-oriented, and action-oriented working style.
Demonstrated ability to contribute to securing meaningful press coverage and supporting impactful partnerships.
Benefits
Paid time off policies
401(k) match
medical/dental/vision and a variety of supplemental policies
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