Social Media Analyst at Qualiserve driving digital strategy and engagement. Focusing on brand authority and lead generation through impactful content strategies.
Responsibilities
Turn Qualiserve's social channels into a strategic platform for authority, relationship-building, and opportunity generation.
Build and execute a strategic content calendar (LinkedIn, Instagram and priority channels), aligning content with business goals.
Establish a digital presence focused on thought leadership in Technology, Data & AI, Innovation and Culture.
Develop a consistent brand narrative aligned with our cultural manifesto.
Support social selling strategies with leadership and BDMs (Business Development Managers).
Create creative campaigns aligned with lead-generation objectives.
Produce funnel-oriented content (awareness, consideration and conversion).
Support inbound marketing and employer branding efforts.
Develop strategic scripts for videos, reels and human-centered content.
Translate complex technical topics into accessible, strategic language.
Test formats, approaches and the use of AI in content production and optimization.
Monitor strategic metrics.
Recommend data-driven improvements.
Track impact on qualified engagement and opportunity generation.
Requirements
Experience in strategic social media management (especially LinkedIn).
Knowledge of branding and digital positioning.
Proficiency with design tools (Canva, Adobe Creative Suite or similar).
Strong copywriting and storytelling skills.
Basic knowledge of paid traffic/paid social (a plus).
Familiarity with marketing automation and AI applications in marketing (a plus).
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