Senior Associate responsible for managing brand assets and executing integrated marketing campaigns at PwC. Collaborating across teams, ensuring compliance, and driving brand equity in a competitive market.
Responsibilities
Act as a brand guardian by reviewing and approving marketing assets to ensure alignment with PwC’s corporate visual identity, tone of voice, and messaging standards across all channels and business units.
Collaborate with cross-functional teams—including design, digital, legal, and communications—to manage the timely development and delivery of brand assets, ensuring compliance with regulatory and brand governance requirements.
Maintain and evolve brand governance frameworks, including toolkits, templates, and training resources, to support consistent and scalable brand application across the firm.
Manage end-to-end execution of integrated marketing campaigns across digital, social, email, and paid media channels.
Write and edit high-quality marketing materials, ensuring alignment with PwC brand guidelines and tone of voice.
Ensure campaign compliance with French language requirements and collaborate with QC-based marketers for approvals.
Track campaign performance using tools like Salesforce Marketing Cloud. Maintain accurate campaign data, including naming conventions, UTM tracking, and performance dashboards. Contribute to post-campaign reporting and insights discussions to inform future strategies.
Requirements
3–5 years of B2B marketing experience, preferably in a professional services or corporate environment.
Proven experience in B2B and/or professional services marketing.
Strong project management skills with the ability to manage multiple priorities in a fast-paced setting.
Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom).
Excellent writing and editing skills with a keen eye for detail.
Demonstrated commitment to diversity, equity, inclusion, and belonging.
Ability to build strong relationships and influence across teams and levels.
Marketing Analytics & ROI Consultant leading Marketing Mix Modeling projects at Adsmurai. Collaborating with clients and internal teams to drive marketing effectiveness in hybrid work environment.
Senior Manager, HCP Marketing at Biogen shaping HCP engagement for an innovative product in Mental Health. Overseeing brand strategy and execution for non - personal promotion in the Neuropsychiatry Franchise.
Field Marketing Working Student supporting the Field Marketing Manager in event campaigns and demand generation at Snowflake in Munich. Gaining hands - on experience and helping in marketing activities.
Marketing Specialist driving end - to - end marketing strategy and execution for AVEVA across the Pacific region. Collaborating with global teams to enhance brand awareness and customer engagement.
Regional ABM Marketer driving account - based marketing strategies at AVEVA. Collaborating with teams to deliver tailored marketing initiatives focused on customer expansion and engagement.
Partner Marketing Specialist at AVEVA collaborating with partners to create demand and drive engagement in APAC. Focusing on innovative marketing strategies and optimizing collaborative success.
Trainee/Junior Media Buyer to learn and assist in launching ad campaigns at AMO Publishing. Work alongside experienced marketers in a fast - paced marketing direction.
Senior Marketing Manager developing Clio's growth strategy for government legal teams. Focusing on expanding reach, building relationships, and driving results in the public sector.
Director of Marketing leading the divisional marketing team at Thermo Fisher Scientific. Defining and executing strategic and tactical marketing initiatives for growth.
Marketing & Communications Manager at Copeland leading programs to support aftermarket sales growth. Collaborates with sales teams and manages marketing initiatives across US territory regions.