Hybrid Senior Manager, HCP Marketing

at Biogen

• Job title: Senior Manager, HCP Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $147,000 - $197,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cambridge, United States

About the role

• Senior Manager, HCP Marketing at Biogen shaping HCP engagement for an innovative product in Mental Health. Overseeing brand strategy and execution for non-personal promotion in the Neuropsychiatry Franchise.

Responsibilities

• Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email, digital, social, and web, ensuring a cohesive, insight-driven customer experience.
• Partner with OCE and Insights teams to translate strategy into engagement plans and optimize performance across channels.
• Develop and optimize content with Medical, Legal, and Regulatory, balancing compliance, accuracy, and channel-appropriate execution.
• Guide agencies and embed a test-and-learn mindset to improve content and engagement.
• Collaborate cross-functionally with Field, OCE, Insights, Market Access, Consumer, Corporate Communications, and Finance.
• Lead multiple complex initiatives simultaneously, driving alignment across stakeholders while maintaining strong oversight of execution.

Requirements

• Bachelor’s degree required; MBA preferred.
• 5+ years of pharma or biotech commercial experience, including at least 2 years in marketing (agency or consulting experience considered).
• Working knowledge of key digital channels (CRM/email, paid media, web) and how content must adapt to perform effectively.
• Excellent communication and presentation skills, with the ability to influence across functions and levels.
• Experience in Women’s Health or Mental Health.
• Launch experience, particularly with omnichannel campaigns.

Benefits

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation