Senior Copywriter crafting content for Priory's mental health services communication. Collaborating with various teams to ensure clear and engaging messaging across platforms.
Responsibilities
Producing high-quality copy for the Priory website, including service pages, treatment pathways, blogs, clinician biographies and hospital location pages.
Developing supporting collateral such as brochures, welcome packs, treatment guides, case studies and service-specific materials.
Creating and optimising PPC landing pages and supporting digital marketing initiatives to drive engagement and enquiries.
Managing the quality assurance process for clinical content, working with clinicians to ensure materials are accurate, compliant and approved prior to publication.
Ensuring all content is clear, consistent and aligned with Priory’s brand, clinical standards and style guidelines.
Providing copywriting support to the wider marketing and communications teams where required.
Requirements
Excellent copywriting skills and the ability to communicate complex information clearly
An interest or understanding of mental health (preferred but not essential)
Experience writing search-optimised content, ideally for websites and supporting marketing materials
The ability to work collaboratively with designers and colleagues across the business
Strong communication skills and the ability to engage both clinical and non-clinical audiences
Benefits
25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday!
Annual leave entitlement increases based on length of service: 27 days after 5 years’ service and 30 days after 10 years’ service
Length of service recognition awards – every 5 years
Employee Assistance Programme
Competitive Pension Scheme
Initial Disclosure Check Cost covered, if applicable to role
‘My Possible Self’ App and health-related benefits
Online discounts and cashback rewards – Priory Perks
Smart Technology scheme (qualifying period)
Cycle to work scheme (qualifying period)
Smart Holidays (qualifying period)
Gym Flex (qualifying period)
Healthcare Cash Plan – Simply Health Scheme
Eye Care Vouchers
‘Cash for Colleagues’ – Employee referral scheme
Access to development opportunities
Sponsorship of professional qualifications through our Individual Professional Development (IPD) panel
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