Hybrid Head of Sales

at Prima Power

• Job title: Head of Sales
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Head of Sales joining the Management team at Prima, a leading motor insurance provider. Responsible for driving growth and managing key distribution partnerships in the UK.

Responsibilities

• Take ownership of strategic business KPIs and grow our business profitably, while ensuring an outstanding customer experience. Transform ideas into action at speed with our “we make it happen” culture.
• Establish a critical, influential presence working directly with Prima’s management and key decision-makers across Business, Finance, Product, and IT Engineering.
• Design and execute strategies focused on maximising the LTV of the online customer base.
• Leverage and grow relationships with strategic partners (e.g., price comparison websites), securing strong commercial terms and exploring new opportunities.
• Identify and define both current and future online product needs, then drive cross-functional alignment with stakeholders to design, architect, and launch these market-defining products.

Requirements

• Proven managerial experience with direct P&L responsibility, demonstrating a clear focus on driving profitable growth and commercial performance.
• Experience in a top-tier management consultancy firm or equivalent in-house strategic role is highly valued, demonstrating world-class business acumen and structured problem-solving skills.
• A solid understanding of the strategic and execution "logic" across Pricing & Underwriting, Product, and IT Engineering, enabling effective cross-functional collaboration and senior-level decision-making.
• A deeply data-driven approach to identifying commercial opportunities, diagnosing performance issues and prioritisation of work.
• The ability to operate with great autonomy, owning complex problems end-to-end, and exhibiting a strong entrepreneurial approach to driving business growth and innovation.
• Nice to have: Experience in regulated industries, particularly Finance or Insurance and/or in direct to consumer businesses; Track record of working with Product and Technology teams.

Benefits

• Work Your Way: Enjoy hybrid working, with a mix of home and office days. Plus, for up to 30 days per year, work from anywhere.
• Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you.
• Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support.