Product Growth Specialist driving product marketing and demand generation for Lagos - based fintech startup. Collaborating across teams to launch and localize products for African markets.
About the role
- Junior Manager leading digital media strategies to optimize Comex's omnichannel ecosystem at PPG. Focusing on campaign execution and data performance analysis in a hybrid role.
Responsibilities
- Lead the planning, execution, and optimization of paid digital media strategies.
- Maximize digital investment efficiency, increase brand consideration and traffic.
- Ensure campaign execution in collaboration with agencies and partners.
- Monitor and optimize campaign performance through analysis of key metrics.
- Manage digital investment budgets and collaborate with internal teams.
- Lead data integration and reporting efforts, leveraging analytics tools.
Requirements
- Bachelor's degree in marketing, Communications, Business Administration, or related fields.
- Minimum 4 years of experience in digital media execution.
- Experience working with media agencies or large advertisers.
- Solid knowledge of performance and brand media platforms: Google Ads, Meta Ads, Google Merchant Center, DV360, YouTube, TikTok, and programmatic.
- Experience in omnichannel and e-commerce strategies.
- Experience with GA4, Data Studio, Power BI.
Benefits
- PPG provides equal opportunity to all candidates and employees.
- Opportunity to grow and develop your career.
- Fulfilling workplace for employees.
- Environment for continuous learning.
- Embraces the ideas and diversity of others.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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