VP of Lifecycle Marketing at Synchrony Bank defining lifecycle strategies and enhancing customer engagement. Leading data - driven strategies to improve customer satisfaction and retention across multiple channels.
About the role
- Marketing Performance Strategist focused on performance measurement and strategic recommendations. Collaborating with IT, Finance, and external agencies to shape marketing investment decisions.
Responsibilities
- Design and own the end-to-end measurement framework across all brands and channels.
- Build attribution models that connect marketing activity to franchise-level revenue.
- Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
- Build measurement across paid, organic, email, local, national, and partner channels.
- Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost.
- Define what we measure, why it matters, and how it connects to business objectives.
- Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders.
- Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions.
- Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities.
- Build competitive benchmarking into the performance rhythm: share of voice, positioning, channel effectiveness.
- Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling.
- Collaborate with field marketing so local programs are measured and optimized alongside national efforts.
Requirements
- 5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
- You have built performance measurement frameworks, not just inherited and maintained them
- Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
- Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
- Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
- Ability to distill complex data into compelling narratives for executive and non-technical audiences
- Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
- You move fluidly between big-picture strategy and granular execution without losing the thread on either
- Collaborative spirit, with appreciation of diverse perspectives
- Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
Job title
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