Shopper Marketing Manager ensuring promotional campaigns at Mondelēz International. Engaging with brand and category teams to optimize in-store promotional strategies.
Responsibilities
Engage brand & category teams on appropriate channel requirements and relevant timelines
Understand and develop with marketing the most appropriate campaign plans by category and retailer
Be responsible for the development of account/channel specific POS materials
Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements
Requirements
Profesional en ingeniería industrial, administración o carreras similares.
Conocimiento profundo del canal tradicional y experiencia en canales modernos.
Comprensión del comportamiento del comprador, la dinámica del canal, los términos comerciales y las técnicas de marketing.
Experiencia comprobada en ventas, marketing o trade marketing
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