Leads Sicredi's marketing data science team, developing predictive models and AI agents for marketing strategies. Requires strong experience in digital marketing, teamwork, and data integration.
About the role
- Consumer Marketing Specialist at O’Neill Vintners & Distillers driving planning and execution of marketing initiatives. Focus on brand activations, events, communications, and partnerships.
Responsibilities
- Plan and execute brand activations, partnerships, trade events, distributor events, hospitality experiences, and community events aligned with brand strategies
- Assist with in-market planning, including GSMs, launches, distributor events, and incentive trips
- Support launch decks and activation toolkits
- Ensure all activations reflect the brand’s experiential identity and deliver a cohesive consumer experience
- Manage permits, COIs, contracts, shipping, vendor coordination, on-site setup/teardown, and event kits
- Support experience design for hospitality and sales activations
- Ensure all events adhere to in-market compliance, event compliance standards, and company policies
- Plan and support marketing initiatives for Estates, including Robert Hall and Ram’s Gate
- Support in design-related needs for Brand activations, consumer touchpoints, and Estates merchandise & assets creation
- Track project-based budgets and maintain spend within approved GL accounts
- Assist in identifying and executing trending partnerships and community initiatives that enhance brand awareness
- Support in PR/Communication functions to drive consumer brand awareness
- Collaborate with Sales, Hospitality, PR, DTC, agencies, and vendors to ensure seamless execution
Requirements
- Bachelor’s degree in marketing, public relations, hospitality, wine and viticulture, graphic communications, communications, or a related field (or equivalent experience)
- 1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred
- Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
- Experience managing vendors, contracts, and on-site event execution
- Excellent communication skills and ability to collaborate across departments
- Leadership abilities with a solution-oriented and positive mindset
Benefits
- medical, dental, vision, and life insurance coverage
- short- and long-term disability
- a 401(k) with a company match
- Paid Time Off
- holidays
- and more
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