Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Analyst supporting digital marketing actions at Positivo Tecnologia. Collaborating on campaigns, managing social media, and producing content across platforms.
Responsibilities
- Support the planning and execution of digital marketing activities (inbound, outbound, SEO, paid media, email marketing).
- Manage and update the editorial calendar for social media and the blog.
- Create basic content (copy, images, and videos) for social media, landing pages, and emails.
- Monitor basic metrics (engagement, reach, clicks) and support performance analysis.
- Conduct market research and digital benchmarking.
- Collaborate with internal teams (branding, product, sales) to ensure alignment of activities.
- Serve as liaison with external agency, ensuring alignment of requests and deadlines.
- Support CRM and marketing automation initiatives.
- Use tools such as Canva and post-scheduling platforms (mLabs, Etus, or similar).
- Edit simple images and videos for social media (CapCut, Canva).
- Cover internal and external events, capturing photos and producing content for promotion.
- Explore AI tools to optimize content (e.g., ChatGPT, Jasper).
Requirements
- Bachelor's degree completed or in progress in Marketing, Advertising, Communications, or related fields.
- Basic English.
- Experience with Digital Marketing.
- Courses or certifications in Digital Marketing and experience with design tools (Canva, Adobe Suite) and video editing. Considered a plus.
Benefits
- Health and dental insurance plans.
- Zenklub: health and wellness platform, including psychological care.
- Casa da Saúde: medical and dental consultations, as well as clinical exams.
- Gympass.
- On-site cafeteria.
- Pharmacy discounts.
- Medical Emergencies: partnership with the health plan for in-home or telephone assistance.
- Semi-flexible hours.
- Hybrid work.
- Childcare assistance and maternity kit.
- Discounts at Universidade Positivo (UP) — for employees and dependents.
- Saber Mais: Professional Development Portal.
- Discounts at Colégio Positivo for employees' children.
- PPR (profit-sharing program).
- Good Card: accepted at over 130,000 establishments.
- Life insurance.
- Payroll-deductible loans.
- Transportation voucher or parking.
- Parceiro Positivo: site offering discounts on our products.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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