Senior Sales Manager managing Specialty Channel portfolio including Department Stores and Promo partners. Balancing strategic relationship management with execution in the consumer products industry.
Responsibilities
Develop channel strategy, including joint business plans and quarterly/seasonal strategies tailored to each retailer’s unique format and shopper base.
Serve as the primary owner for all Specialty Retail accounts, including department stores, pop culture retailers, book/toy chains, and promo/closeout buyers.
Build and maintain strong relationships across buying, planning, supply chain, and marketing teams.
Own revenue forecasting, opportunity sizing, and performance analysis for each account.
Drive new distribution expansion opportunities across categories and sub-classifications.
Manage seasonal pitches, category reviews, product previews, and promotional negotiations.
Identify white-space opportunities for limited editions, fandom tie-ins, or exclusive product collaborations.
Manage external partners, including outside sales agencies and distributors to unlock growth opportunities.
Drive the Corporate Promo channel strategy, positioning it as a high-impact consumer discovery and brand awareness engine while delivering profitable revenue growth.
Manage and growth the existing supplier partner relationship, ensuring alignment on brand standards, product assortment, and pricing.
Track and report performance metrics, including revenue, margin, customer reach, and repeat business.
Identify and pursue new corporate promo opportunities, including agencies, distributors, B2B platforms, and strategic brand partnerships.
Ensure brand integrity and channel discipline, including logo usage, customization guidelines, packaging, and distribution controls.
Ensure flawless item setup, content accuracy, packaging readiness, and in-store merchandising execution in collaboration with Sales Operations and Marketing.
Track inventory levels, replenishment performance, and sell-through trends; proactively address risks ranging from stock-outs to slow-moving SKUs.
Manage order flow, PO accuracy, and shipping timelines across a highly varied retailer base with the support of the Sales Operations team.
Partner with Marketing on account-specific campaigns, retail storytelling, in-store displays, and seasonal marketing alignment.
Collaborate with Product teams on line architecture, retailer exclusives, and product innovation opportunities.
Work with Finance and Operations to optimize margins, freight planning, and demand forecasting accuracy.
Deliver weekly, monthly, and quarterly performance updates, highlighting KPIs, risks, and growth opportunities.
Leverage industry trends, pop culture/fandom insights, and competitive analysis to shape account strategies.
Monitor promotional effectiveness and provide post-mortem insights to inform future planning.
Requirements
8-10+ years of experience in account management, retail partnerships, or CPG/consumer products sales
Experience with Department Stores, Fashion/Lifestyle, Book/Toy/Fandom channels, and Corporate Promo is strongly preferred
Bachelor’s Degree in Business, Marketing, or equivalent work experience
Demonstrated ability to communicate, present, and influence multiple levels of an organization
Ability to manage diverse account types with different needs, calendars, and operating structures
Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment
Must be a self-starter that shows ownership and commitment to the job
Highly versed in Microsoft Office Suite with specific emphasis in Excel & PowerPoint. Comfortable with G-Suite platform
Action-oriented and flexible mindset to drive impact in a fast-paced, rapidly changing growth environment
Sense of humor, personal integrity, and appreciation for the power of teamwork
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