Growth Marketing Manager driving customer acquisition for healthcare innovator. Leading strategies and optimizing channels to impact revenue in a hybrid role.
About the role
- Integrated Marketing Lead within PNC's Deposit Growth Marketing, focusing on maximizing profitable deposit growth through end-to-end campaigns. Collaborating across functions for audience strategy and performance optimization.
Responsibilities
- Translate business objectives into integrated marketing strategies that align audience, offer, and channel plans to deliver measurable growth.
- Define campaign-level audience strategy in partnership with analytics and product teams.
- Build omni-channel campaign strategies across direct mail and digital channels (paid search, paid social, display, affiliate, onsite, email) in collaboration with channel owners and/or agency partners.
- Lead and prioritize test-and-learn initiatives aimed at improving channel performance.
- Partner with Marketing Analytics to define KPIs and build-out reporting and measurement frameworks.
- Present campaign outcomes and actionable recommendations to internal stakeholders.
- Manage risk by driving-forward proper campaign governance.
Requirements
- Bachelor’s degree in marketing, communications, or related field
- 5+ years of growth marketing or performance marketing experience with expertise across each stage of the campaign lifecycle
- Experience in end-to-end campaign management, leading planning, execution, optimization, measurement, and reporting of omni-channel marketing strategies
- Consistently demonstrates an owner’s mindset — taking accountability for outcomes, proactively solving problems, and independently driving forward initiatives
- Proven experience leveraging data to inform decisions and measure results
- Excellent written and verbal communication skills
- Skilled at working as part of a team and collaborating cross-functionally to achieve goals.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
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