Growth Specialist conducting data - driven insights and strategies at Alper Seguros. Collaborating with data, marketing, and commercial teams to enhance business growth and performance.
About the role
- Enterprise Growth Manager at Pointr focusing on scalable pipeline generation in the healthcare sector. Collaborating with Sales, Product, and Marketing to drive revenue growth across healthcare accounts.
Responsibilities
- Build and execute high-impact Account-Based Marketing (ABM) programs targeting enterprise healthcare accounts
- Build and maintain a prioritized target list of U.S. hospitals, health systems, and IDNs based on relevant buying signals
- Identify signals such as new campus openings, mobile app launches, digital leadership hires, EHR related initiatives, and engagement with our campaigns or events.
- Partner closely with Sales and Marketing Excellence to align on target accounts, messaging, and pipeline goals
- Conduct deep account research to understand strategic priorities, organizational structure and craft highly personalized, relevant outreach that drives curiosity, engagement, and credibility. likely stakeholders, current tools, and potential pain point.
- Develop and test creative campaign ideas tailored to healthcare audiences
- Generate qualified pipeline and accelerate growth within the healthcare segment
- Act as a growth champion, bringing new ideas, experimentation, and energy to the tea
- Analyze pipeline performance and continuously iterate based on data insights
- Optimize conversion across the funnel (MQL → SQL → pipeline)
- Collaborate with Product and Customer teams to translate value propositions into compelling narratives
- Leverage insights from the market to refine positioning and messaging
- Support healthcare-focused events, partnerships, and go-to-market initiatives
- Qualify early interest and hand off well-developed opportunities to sales leadership.
Requirements
- 4+ years of experience in Growth Marketing, Sales, Demand Generation, or similar roles in B2B SaaS
- Experience in start-up or high-growth environments, comfortable with ambiguity
- Experience selling to, marketing to, or prospecting into U.S. healthcare organizations strongly preferred
- Strong account research skills and the ability to map stakeholders in complex enterprises
- Proven track record of driving pipeline and measurable growth outcomes
- Strong understanding of multi-channel marketing (email, paid, organic, events, ABM)
- Creativity and resourcefulness in how you open doors and create engagement
- Data-driven mindset with experience in analytics and campaign optimization
- Confident communicator with the ability to collaborate cross-functionally
- Highly proactive, creative, and willing to challenge the status quo.
Benefits
- Competitive base salary and attractive stock options
- Private healthcare (75%) and dental coverage
- Company-sponsored parental leave
- 18 days PTO + sick time + 12 holidays
- 401(k) retirement plan
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