Relationship Executive at Absa Bank managing Growth Business key account portfolios. Driving financial targets, developing client relationships, and ensuring compliance with banking policies.
About the role
- Growth Marketing Manager driving subscription growth strategy for mobile apps at TP-Link. Focused on converting existing users into paid subscribers through in-app marketing and analytics.
Responsibilities
- Own the freemium-to-paid conversion strategy across our mobile apps
- Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
- Build segmentation strategies based on user behavior, device usage, and engagement patterns
- Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
- Design and run experiments to improve trial activation, conversion, retention, and LTV
- Analyze user journeys and identify drop-off points across the conversion funnel
- Partner with product, engineering, and analytics teams to implement and scale growth initiatives
Requirements
- Bachelor’s degree in Business, Marketing, or a related field, required.
- 5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
- Experience working with freemium or subscription-based products
- Experience converting existing users into paid subscribers
- Experience working with mobile apps or digital platforms
- Demonstrated ability to drive measurable growth outcomes
- Preferred Experience:
- Experience with lifecycle marketing and mobile analytics platforms such as:
- Braze
- Amplitude
- Mixpanel
- Firebase
- Iterable
- Customer.io
- Experience running A/B testing and experimentation programs.
Benefits
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- 15 days accrued vacation
- 11 paid holidays
- Bi-annual pay review
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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