Hybrid Vice President of Marketing

at PNC

• Job title: Vice President of Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Naples, United States

About the role

• Vice President of Marketing leading strategy and execution of marketing plans at PNC. Focused on customer acquisition, retention, and evolving business strategies in a competitive environment.

Responsibilities

• leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels
• formulates plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives
• leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies
• contributes thought leadership to build consensus among partners
• ensures team adapts to and optimizes for a changing business environment
• leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications
• leads and influences complex multi-functional program teams
• ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence
• influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework
• establishes the budget and has the capability to apply policies and practices for planning and administering a budget
• manages activities including coordination with legal, compliance, finance, risk and other key partners
• responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

Requirements

• successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role
• preferred Skills: Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
• Competencies: Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Marketing Strategy and Positioning, Matrix Management, Problem Solving
• work experience: typical roles at this level require a university / college degree
• higher level education such as a Masters degree, PhD, or certifications is desirable
• industry experience is typically 8+ years
• at least 5 years of prior management experience is typically required
• in lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 8 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service