Hybrid CRM Manager

Posted 1 hour ago

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About the role

  • Technical CRM Manager at Plum handling lifecycle campaigns and customer engagement for the smart saving and investing app. Collaborating cross-functionally to ensure clear communication and campaign success.

Responsibilities

  • Help shape and run the CRM strategy in line with Plum’s growth and retention goals
  • Own key parts of the customer lifecycle (onboarding, engagement, retention) and look for ways to improve them through segmentation, personalisation, and automation
  • Plan, build, and send CRM campaigns across email, push, and in-app; keep calendars on track and make sure everything goes out clean and on time
  • Work closely with design, product, and content to land clear, effective messaging
  • Handle QA and make sure campaigns meet brand and compliance standards
  • Use CRM tools day-to-day (Iterable a plus), build automated flows, triggers, and audiences
  • Partner with engineering and data to improve integrations, tracking, and data quality
  • Track performance (engagement, retention, LTV, churn), run A/B tests, and use data to improve what’s working
  • Keep customer comms relevant and useful, using insights to guide targeting and channels
  • Work cross-functionally and share results in a simple, clear way while juggling priorities in a fast-moving setup

Requirements

  • Experience in CRM, lifecycle marketing, or customer engagement roles
  • Strong technical proficiency with CRM platforms and marketing automation tools
  • Experience with Iterable is highly desirable
  • Strong analytical skills with the ability to turn data into actionable insights
  • Data-driven mindset with a focus on measurable impact
  • Solid understanding of segmentation, targeting, and personalisation
  • Good stakeholder management and communication skills
  • Customer-first mindset
  • Comfortable working in a fast-paced, high-growth environment

Benefits

  • We're all in this together! Own part of the company through stock options 💷
  • Private health insurance
  • Annual training budget
  • Plum Premium
  • Referral scheme: earn competitive rewards
  • Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
  • Team breakfasts and team lunches.
  • 25 days holiday + bank holidays
  • 45 work-from-anywhere days: giving you the flexibility to work your way.
  • 2 weeks sabbatical after 4 years to take the break you deserve.
  • Enhanced parental leave
  • Annual team trip: to a surprise destination!
  • A fun, inclusive company culture (think 🦄🌈💯)

Job title

CRM Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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