Technical CRM Manager at Plum handling lifecycle campaigns and customer engagement for the smart saving and investing app. Collaborating cross-functionally to ensure clear communication and campaign success.
Responsibilities
Help shape and run the CRM strategy in line with Plum’s growth and retention goals
Own key parts of the customer lifecycle (onboarding, engagement, retention) and look for ways to improve them through segmentation, personalisation, and automation
Plan, build, and send CRM campaigns across email, push, and in-app; keep calendars on track and make sure everything goes out clean and on time
Work closely with design, product, and content to land clear, effective messaging
Handle QA and make sure campaigns meet brand and compliance standards
Use CRM tools day-to-day (Iterable a plus), build automated flows, triggers, and audiences
Partner with engineering and data to improve integrations, tracking, and data quality
Track performance (engagement, retention, LTV, churn), run A/B tests, and use data to improve what’s working
Keep customer comms relevant and useful, using insights to guide targeting and channels
Work cross-functionally and share results in a simple, clear way while juggling priorities in a fast-moving setup
Requirements
Experience in CRM, lifecycle marketing, or customer engagement roles
Strong technical proficiency with CRM platforms and marketing automation tools
Experience with Iterable is highly desirable
Strong analytical skills with the ability to turn data into actionable insights
Data-driven mindset with a focus on measurable impact
Solid understanding of segmentation, targeting, and personalisation
Good stakeholder management and communication skills
Customer-first mindset
Comfortable working in a fast-paced, high-growth environment
Benefits
We're all in this together! Own part of the company through stock options 💷
Private health insurance
Annual training budget
Plum Premium
Referral scheme: earn competitive rewards
Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
Team breakfasts and team lunches.
25 days holiday + bank holidays
45 work-from-anywhere days: giving you the flexibility to work your way.
2 weeks sabbatical after 4 years to take the break you deserve.
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