Hybrid Senior/Staff Growth Product Designer

at Pleo

• Job title: Senior/Staff Growth Product Designer
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, K benhavn, Denmark

About the role

• Senior Product Designer focusing on growth for Pleo's self-serve solutions. Designing key user experiences for onboarding and activation to enhance customer engagement.

Responsibilities

• Growth at Pleo is about removing the distance between someone discovering Pleo and getting genuine value from it. As a Senior / Staff Product Designer, you'll own the design of our self-serve and activation experiences: the moments that determine whether a new customer gets it, commits to it, and keeps coming back.
• You'll work in a highly collaborative pod alongside product, engineering, data science, and content design, moving fast and making evidence-based decisions. This isn't a role about polishing surfaces but about understanding what drives behaviour, designing experiments that test real hypotheses, and shipping work that moves the metrics that matter.
• Specifically, you'll:
• Own end-to-end design for key PLG surfaces: signup flows, onboarding, in-product activation, freemium-to-paid conversion, and self-serve upgrade experiences.
• Shape the design strategy for your area, working from first principles and customer insight.
• Partner with data and research to define what success looks like, instrument your work, and close the loop on what you've shipped.
• Run and contribute to design experiments: from quick tests on friction points to larger bets on new onboarding models.
• Use Pleo's design system (Telescope) fluently and contribute patterns back to it when you spot gaps or opportunities.
• Bring content and localisation thinking into your work early. Pleo operates across multiple markets and great activation design works across all of them.
• Help raise the quality bar across the team: through critique, clear documentation, and showing what good looks like.

Requirements

• Significant experience designing in a PLG or growth context. You've worked on onboarding, activation, self-serve conversion, or freemium flows and you understand the discipline.
• A portfolio that demonstrates strong craft and measurable impact. We want to see the thinking behind the work, not just the final screens.
• Comfort operating in a highly quantitative environment. You know how to read a funnel, form a hypothesis, and design to test it.
• Experience working closely with data science, analytics, and research partners (and knowing when to lean on each).
• Strong communication skills and the ability to bring partners along on your design rationale. At Staff level, you're influencing decisions well beyond your immediate team.
• A pragmatic instinct for scope and speed. Growth teams move fast. You know how to balance fidelity with velocity.
• Comfort with ambiguity. You can define the problem as well as solve it.
• You've done things like…
• Redesigned a signup or onboarding flow and shipped measurable improvements to activation or conversion rates.
• Run a structured design experiment (formed the hypothesis, designed the variants, analysed the results, and decided what to do next).
• Worked in a multi-market or multi-locale product and considered localisation as a design constraint from the start.
• Identified a structural problem in the user journey and made the case for addressing it at the right level of scope.
• Mentored other designers or contributed to how your team thinks about growth design, not just your own output.

Benefits

• 💳 Your own Pleo card (no more out-of-pocket spending!)
• 🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
• 🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
• 🌴 We offer 25 days of holiday + your public holidays
• 🏠 For our Team, we offer both hybrid and fully remote working options
• 🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice
• ❤️‍🩹 We use MyndUp to give our employees access to free mental health and well-being support with great success so far
• 👶 Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work