Consumer PR & Social Media Manager driving brand narratives through media at Plum, a fintech helping grow money for life while supporting communications and outreach efforts.
About the role
- Social Media Lead managing corporate social strategy for Lloyds Banking Group. Elevating digital reputation through innovative content and effective governance in regulated environments.
Responsibilities
- Set and deliver a multi-year social strategy aligned to Group priorities and external trends.
- Define the role of each channel – LinkedIn, TikTok, YouTube, Instagram, and emerging platforms – and optimise for discoverability in AI and search ecosystems.
- Translate platform changes into actionable playbooks for corporate communications.
- Develop and implement agent-based workflows for planning, tagging, reporting, and distribution.
- Embed practices that make our content discoverable to AI Overviews and LLMs, with clear KPIs for “citation share” and discoverability.
- Own social governance across all GCA channels, including partner oversight, page ownership, and admin rights.
- Ensure all activity follows FCA financial promotions guidance, CAP/ASA codes, and the Online Safety Act.
- Maintain escalation frameworks and crisis playbooks for misinformation and reputational risk.
- Lead editorial planning and creative reviews, blending planned, reactive, and evergreen content.
- Drive strategic distribution across leaders’ profiles, paid and owned channels, ensuring content is accessible and search-ready.
- Set the vision for a data-led creative culture, blending analytical rigour with creative instinct.
- Champion data as a driver for both performance and content development, ensuring insights shape high-impact work.
- Empower the team to use real-time analytics and audience trends to inform decisions.
- Set benchmarks across engagement, sentiment, AI visibility, and business outcomes.
- Run regular performance reviews to turn insight into action.
- Lead by example, setting clear priorities and optimising team capacity to meet demand without compromising quality.
- Foster a culture of proactive planning, balancing reactive and strategic work.
- Set standards for agency and partner resourcing, ensuring alignment with strategic goals.
- Inspire and develop a high-performance, inclusive team, providing clear objectives and meaningful feedback.
Requirements
- Proven passion for leading corporate social media for a complex, regulated organisation.
- Expertise in launching and scaling channels (e.g. TikTok, YouTube) and adapting to algorithm changes.
- A passion for storytelling, creativity, and data-driven decision-making.
- Strong behaviours of curiosity, bold decision-making, and test and learn.
- Strong understanding of AI-enabled social operations and automation.
- Excellent governance and compliance knowledge, including FCA and ASA requirements.
- Ability to guide and influence agencies and senior stakeholders with confidence and clarity.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 Days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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