Business Development Representative handling sales cycles and driving revenue growth at EarthOptics. Operating independently to manage customer relationships and close deals within designated territories.
About the role
- Business Development Specialist converting hot marketing leads into qualified sales meetings at a healthcare startup. Collaborating with AEs and utilizing Hubspot to drive business growth.
Responsibilities
- Identify and prioritize the most compelling leads and convert them into qualified meetings using multi-touch, multi-channel sequences
- Partner with AEs to engage high-priority accounts with thoughtful, personalized messaging that develops trusted relationships
- Pick up the phone—there’s nothing as impactful as a knowledgeable conversation and you’ll be comfortable with cold calling, navigating blockers and getting to your target
- Create customized cadences and follow up on leads with original, ABM-style outbound messaging
- Research new accounts, build target lists, create persona playbooks, and constantly test and refine your methodology to drive more qualified meetings
- Immerse yourself in the healthcare landscape, understand what motivates our ICPs, and always be looking for new opportunities to make an impact
- Navigate Hubspot like a native (training can be provided, but you’ll be expected to be proficient within 1 month and expert within 3), and ensure all sales activities are properly documented
- Build a feedback loop with the marketing team to develop and test messaging, measure campaign performance, and report outcomes to company leadership
Requirements
- Bachelor’s degree (business/marketing/finance or similar) or 2+ years in B2B sales, business development, account management, or similar
- Excellent communication and interpersonal skills; executive presence with customers and internal teams
- Analytical mindset, comfortable interpreting data and making clear, defensible recommendations
- Familiarity with common sales and martech tools, including AI, and enthusiasm about using technology to accelerate the pace without reducing quality
- Prior healthcare experience is strongly preferred but not essential for the right candidate
Benefits
- Competitive compensation commensurate with experience
- Potential to earn equity based on performance
- Remote-friendly work environment
- Medical, dental, and vision coverage for employees and dependents at a nominal cost
- Paid maternity leave
- FSA and Dependent Care account options
- 401(k) Eligibility after 6 months of full-time employment
- Collaborative, mission-driven work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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