Onsite 零售电商负责人

Posted 3 days ago

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About the role

  • Retail E-commerce Lead responsible for business development and management of healthcare products online. Leading teams for strategy, partnerships, and performance management in e-commerce channels.

Responsibilities

  • Responsible for setting sales targets and formulating operational strategies for retail products on e-commerce channels.
  • Lead the development of annual/quarterly online marketing plans and monthly sales plans based on market insights and internal business analysis.
  • Drive strategic partnerships with major e-commerce platforms and emerging channels such as health/private clinics/medical aesthetics.
  • Lead, develop, and mentor the team; set clear goals, provide coaching and training.
  • Continuously enhance the online brand image and product competitiveness.
  • Conduct in-depth analysis of channel operation data, monitor campaign effectiveness and expenses to ensure ROI.
  • Oversee end-to-end project management for critical large-scale platform campaigns.
  • Maintain and strengthen strategic relationships with key platform partners; coordinate with internal cross-functional teams.

Requirements

  • Bachelor's degree or above; a major in Marketing, Medicine, or a related field is preferred.
  • Minimum of 10 years of experience on the pharmaceutical/healthcare and internet industry, with at least 5 years in e-commerce platform operation management and proven team leadership experience.
  • Demonstrated success in online channel expansion and operation for pharmaceutical products or health-related consumer goods, with deep knowledge and practical experience on platforms like JD.com, Alibaba, and Meituan.
  • Outstanding brand marketing planning skills, market insight, and strategic thinking.
  • Strong project management and overall planning capabilities, with the ability to forecast and manage project risks.
  • Understanding of relevant laws, regulations, compliance requirements, and management specifications within the pharmaceutical industry.
  • Exceptional leadership skills with experience in managing and developing high-performing teams.

Benefits

  • N/A

Job title

零售电商负责人

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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