Hybrid Ecommerce Manager

Posted 3 days ago

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About the role

  • Ecommerce Manager overseeing site merchandising and product analytics across global Shopify ecosystem. Collaborating with teams to optimize product visibility and drive conversion.

Responsibilities

  • Oversee site merchandising & product analytics to drive onsite performance across global Shopify ecosystem
  • Own day-to-day site merchandising across all Shopify storefronts and markets
  • Manage and optimise categories, collections, navigation, filters, and search merchandising
  • Ensure optimal product presentation across homepage, landing pages, PLPs, and PDPs
  • Maintain balanced product exposure across best sellers, newness, seasonal focus, and long-tail opportunities
  • Execute homepage and onsite content updates aligned to trading moments, launches, and campaigns
  • Optimise product pages including imagery, content, reviews, cross-sell / upsell modules, and promotional messaging
  • Manage product setup, organization, and lifecycle across Shopify
  • Ensure accuracy and consistency of product data, pricing, SKUs, and attributes in line with ERP and backend systems
  • Coordinate product launches end-to-end, including product readiness and stock availability, content requests, and asset delivery
  • Manage promotional mechanics including discounts, GWPs, PWPs, bundles, and regional offers
  • Analyse product performance across categories, collections, and regions
  • Monitor KPIs including conversion rate, AOV, sell-through, attachment rate, and product contribution to revenue
  • Identify trading opportunities and underperformance, translating insights into clear merchandising actions
  • Own weekly and monthly product and onsite performance reporting
  • Deliver actionable insights to Ecommerce, Marketing, and Merchandising teams
  • Monitor stock levels to proactively mitigate out-of-stock risks during key trading periods
  • Partner with Supply Chain and Planning teams to inform replenishment and allocation decisions
  • Support seasonal and promotional trading strategies through data-led merchandising decisions
  • Work closely with Marketing, CRM, and Content teams to align onsite merchandising with campaign calendars
  • Partner with CRM to support email, onsite personalisation, and product-led messaging
  • Coordinate with Ecommerce agency / GTM team on merchandising calendars and execution
  • Communicate site updates, launches, and trading priorities clearly across teams
  • Produce regular reporting on: Best sellers by week, month, market, and category, Product performance vs targets, Onsite conversion and merchandising impact
  • Analyse site performance across traffic, conversion, and engagement metrics
  • Monitor GA4 and onsite analytics daily to surface optimisation opportunities
  • Support forecasting and topline planning through product-level insight

Requirements

  • 3–5+ years of experience in ecommerce site merchandising and product analytics
  • Hands-on experience working with Shopify (or equivalent ecommerce platforms)
  • Strong working knowledge of Google Analytics / GA4 and ecommerce reporting frameworks
  • Commercial mindset with proven ability to drive onsite conversion and revenue
  • Experience working within fashion, lifestyle, or premium consumer brands preferred
  • Ability to translate product and performance data into clear merchandising actions
  • Strong understanding of ecommerce trading cycles, seasonal launches, and promotions
  • Experience balancing commercial performance with brand presentation and customer experience
  • Confidence working across multiple markets and territories
  • 4-5 years of Ecommerce experience
  • Must have experience in working with Shopify
  • Strong technical skills & a logical mindset
  • Highly organised and detail-oriented with strong executional discipline
  • Analytical, curious, and proactive in identifying optimisation opportunities
  • Comfortable working cross-functionally in fast-paced ecommerce environments
  • Self-starter with the ability to operate autonomously and take ownership
  • Strong communicator, able to influence stakeholders through data and insight.

Job title

Ecommerce Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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