Ecommerce Manager overseeing site merchandising and product analytics across global Shopify ecosystem. Collaborating with teams to optimize product visibility and drive conversion.
Responsibilities
Oversee site merchandising & product analytics to drive onsite performance across global Shopify ecosystem
Own day-to-day site merchandising across all Shopify storefronts and markets
Manage and optimise categories, collections, navigation, filters, and search merchandising
Ensure optimal product presentation across homepage, landing pages, PLPs, and PDPs
Maintain balanced product exposure across best sellers, newness, seasonal focus, and long-tail opportunities
Execute homepage and onsite content updates aligned to trading moments, launches, and campaigns
Optimise product pages including imagery, content, reviews, cross-sell / upsell modules, and promotional messaging
Manage product setup, organization, and lifecycle across Shopify
Ensure accuracy and consistency of product data, pricing, SKUs, and attributes in line with ERP and backend systems
Coordinate product launches end-to-end, including product readiness and stock availability, content requests, and asset delivery
Manage promotional mechanics including discounts, GWPs, PWPs, bundles, and regional offers
Analyse product performance across categories, collections, and regions
Monitor KPIs including conversion rate, AOV, sell-through, attachment rate, and product contribution to revenue
Identify trading opportunities and underperformance, translating insights into clear merchandising actions
Own weekly and monthly product and onsite performance reporting
Deliver actionable insights to Ecommerce, Marketing, and Merchandising teams
Monitor stock levels to proactively mitigate out-of-stock risks during key trading periods
Partner with Supply Chain and Planning teams to inform replenishment and allocation decisions
Support seasonal and promotional trading strategies through data-led merchandising decisions
Work closely with Marketing, CRM, and Content teams to align onsite merchandising with campaign calendars
Partner with CRM to support email, onsite personalisation, and product-led messaging
Coordinate with Ecommerce agency / GTM team on merchandising calendars and execution
Communicate site updates, launches, and trading priorities clearly across teams
Produce regular reporting on: Best sellers by week, month, market, and category, Product performance vs targets, Onsite conversion and merchandising impact
Analyse site performance across traffic, conversion, and engagement metrics
Monitor GA4 and onsite analytics daily to surface optimisation opportunities
Support forecasting and topline planning through product-level insight
Requirements
3–5+ years of experience in ecommerce site merchandising and product analytics
Hands-on experience working with Shopify (or equivalent ecommerce platforms)
Strong working knowledge of Google Analytics / GA4 and ecommerce reporting frameworks
Commercial mindset with proven ability to drive onsite conversion and revenue
Experience working within fashion, lifestyle, or premium consumer brands preferred
Ability to translate product and performance data into clear merchandising actions
Strong understanding of ecommerce trading cycles, seasonal launches, and promotions
Experience balancing commercial performance with brand presentation and customer experience
Confidence working across multiple markets and territories
4-5 years of Ecommerce experience
Must have experience in working with Shopify
Strong technical skills & a logical mindset
Highly organised and detail-oriented with strong executional discipline
Analytical, curious, and proactive in identifying optimisation opportunities
Comfortable working cross-functionally in fast-paced ecommerce environments
Self-starter with the ability to operate autonomously and take ownership
Strong communicator, able to influence stakeholders through data and insight.
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