HCP Marketing Strategy Lead at Pfizer Oncology responsible for architecting global go-to-market strategies. Collaborating closely with cross-functional teams to maximize brand value and execution.
Responsibilities
Lead our branded HCP marketing strategic efforts including Global Branding
Support the development of global branding platform
Develop and test strategic core claims based on stakeholder needs
Champion customer insights and translate key insights into Global strategy
Define vision of success and KPIs for tracking market development impact
Oversee CoLab agency of record and ensure excellence in execution
Requirements
Bachelor’s degree required
8+ years of marketing experience in the pharmaceutical industry; oncology and/or global experience is an asset
Able to collaborate across different functions
Strong written and oral communication skills coupled with strong analytical skills
Proven ability to communicate plans and oversee guidance with colleagues
Mature, self-starter, detail-oriented, action-driven, comfortable with ambiguity
Benefits
401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage
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