Sr. Manager, Marketing leading brand strategic plans for HOKA in Germany. Building brand awareness and community around HOKA in DACH region.
About the role
- Director of Institutional Customer Marketing managing omnichannel strategies for Pfizer’s U.S. Hospital Sterile Injectables portfolio. Leading marketing efforts for branded products while collaborating with internal and external partners.
Responsibilities
- Lead the development and execution of omnichannel marketing strategies for branded products
- Analyze key market trends, customer needs, and competitive landscape
- Manage execution of marketing plans including content and asset development
- Collaborate closely with customer-facing colleagues for effective utilization of marketing assets
- Assess marketing tactical performance and implement optimization strategies
- Manage budget, internal and external teams and agency resources
Requirements
- Bachelor’s degree required
- 10+ years of experience in pharmaceuticals, medical device or related industry
- 5+ years in Sales, Marketing or Communications
- Strong understanding of marketing best practices
- Strong knowledge of healthcare and biopharmaceuticals industries
- Ability to manage multiple and diverse product lines and customer segments
- Experience working with agency partners and/or leading agency partner relationships
- Strong project management experience
- Excellent written and oral communications skills, including presentation/PowerPoint skills
Benefits
- 401(k) plan with Pfizer Matching Contributions and additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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