Regional Marketing Expert executing localized marketing strategies for life sciences in Singapore. Collaborating with sales to generate demand and measure impact within assigned region.
About the role
- Sr. Manager, Marketing leading brand strategic plans for HOKA in Germany. Building brand awareness and community around HOKA in DACH region.
Responsibilities
- Lead the creation and execution of brand strategic plans, seasonal strategies, and go-to-market initiatives for HOKA.
- Build brand awareness and love in the DACH region, with a focus on Germany.
- Drive 360 amplification of key sports and cultural moments, especially in Berlin.
- Adapt regional marketing plans for cultural relevance while maintaining strategic alignment.
- Lead trade marketing initiatives, ensuring in-store excellence and engaging activations.
- Build a strong community around the brand and reinforce key relationships.
- Drive innovation in consumer connection and elevate brand positioning.
- Manage commercial initiatives, partnerships, agencies, and strategic retail accounts.
- Develop and execute marketing programs and campaigns for DTC efforts, both online and in retail.
- Oversee marketing budgets and ensure effective allocation across channels.
- Evaluate and enhance cross-category, multichannel consumer experiences.
- Mentor and develop the local marketing team, optimizing structure and resources.
- Align cross-functionally with commercial teams and EMEA marketing functions.
- Conduct market research and gather local insights to refine strategies.
- Compile and synthesize marketing reports, tracking progress and development.
Requirements
- Substantial marketing experience, including brand strategy, product launches, and campaign execution
- Strong knowledge of Germany’s running category and culture (highly preferred)
- Proven experience developing and executing country-specific marketing strategies
- Consumer-driven, willing to challenge ideas and take calculated risks
- Ability to balance strategic planning with day-to-day execution
- Passionate about HOKA, sport, and the lifestyle of sport
- Effective budget management and organizational capabilities
Benefits
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
- Hybrid & Flexible Working Environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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