Sr. Manager, Marketing leading brand strategic plans for HOKA in Germany. Building brand awareness and community around HOKA in DACH region.
About the role
- Lifecycle Marketing Manager focused on LATAM, driving digital marketing strategy and lifecycle campaigns for Life360's family safety services across multiple languages.
Responsibilities
- Structure the first regional LCM plan for LATAM with a strategic opportunity to drive impact and scale.
- Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
- Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
- Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
- Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
- QA campaigns with test engineering and marketing QA teams
- Aggregate, summarise, and share campaign results that have clear insights and takeaways
- Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
- Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
Requirements
- Knowledge of digital marketing platforms with technical Braze experience
- Experience launching and/or managing international marketing efforts across multiple languages. Fluency in either Portuguese or Spanish - both are a plus.
- Experience in B2C subscription business (ideally app based with a freemium model)
- A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
- Ability to navigate in a fast paced environment and build relationships.
- At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing
- Experience driving revenue and engagement through LCM campaigns
- Effective time management, creative, analytical, and organisational skills
- A self-starter with a strong work ethic
- Strong at data analysis and making data-informed decisions
- Strong communicator both written and verbal who excels in fast-paced and collaborative environments
- Strong attention to detail and project management skills
Benefits
- Industry leading compensation
- Hybrid working in central London with flexibility to do remote working weeks
- Generous holiday options with flexible PTO
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
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