Website Specialist managing and optimizing high-performing website experiences for ZF's global marketing efforts. Collaborating with cross-functional teams and external agencies to enhance web performance and user experience.
Responsibilities
Build and optimize pages in FirstSpirit and WordPress using global templates and components
Structure and publish content to create clear, user-friendly journeys and strong CTAs
Continuously improve website and landing page performance by recommending UX and content changes based on data, SEO input and best practices
Collaborate with Analytics & SEO to translate reports and dashboards into concrete optimization actions
Work closely with global digital agencies on landing pages, UX concepts and web enhancements
Review wireframes, designs and copy and provide clear, actionable feedback to improve usability and conversion
Ensure all web experiences comply with brand, legal and communication standards
Advise global and regional marketing teams on how to best use the website for campaigns, launches and customer journeys
Requirements
About 3 years of experience in web content, digital experience or website production, ideally in an international environment
Hands-on experience with CMS platforms (FirstSpirit is a strong plus, WordPress)
Solid understanding of web UX fundamentals, user journeys, landing page structure and mobile-first design
Experience working with web analytics reports (e.g. Piwik, dashboards) and good knowledge of on-page SEO to drive improvements
Experience collaborating with external agencies and cross-functional teams (Marketing, IT, Regions/Countries)
Strong attention to detail, optimization mindset, consulting skills and clear communication in English
Benefits
An employment contract in a stable, global company
Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks
Hybrid system work and flexible working hours
Possibility of participation in private medical care (including dental care) and life insurance
Cafeteria system/Sport Card
Global Referral Program
Very good working atmosphere; working in an international team, interesting projects, and tasks
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