Regional Head of Operations leading marine operations for Pacific International Lines in West and South Africa. Ensuring safe and efficient vessel operations while building strategic partnerships in the shipping industry.
About the role
- Senior Performance Marketing Manager at Peppr driving paid growth strategy and managing external agencies for performance marketing.
Responsibilities
- Own channel-by-channel paid performance strategy and analysis, including creative performance, audience behavior, efficiency, spend, and outcomes by platform
- Develop and maintain a strong point of view on what works (and doesn’t) on each channel (e.g., Meta vs Google vs LinkedIn) and why
- Set channel-specific hypotheses, testing plans, and success metrics, rather than treating paid as one blended motion
- Define clear learning goals for paid campaigns and ensure every test produces actionable insight
- Diagnose performance issues at the channel level (creative fatigue, audience saturation, intent mismatch, landing page friction)
- Allocate and reallocate budget based on channel-level insights, not aggregate averages
- Partner with Brand & Content, designers, and/or agencies to shape creative direction, messaging, and offers for paid
- Draft or suggest ad copy and creative angles to accelerate testing velocity (without owning final design)
- Provide clear creative briefs, testing direction, and performance feedback for paid campaigns
- Review, QA, and iterate on creative based on performance data while ensuring brand alignment
- Partner with Growth Marketing to improve post-click conversion, funnel performance, and lead quality
- Ensure paid efforts are properly tracked, attributed, and segmented in the CRM
- Work directly with external agencies to set direction, prioritize experiments, and evaluate results
- Hold agencies accountable for platform-native execution and best practices
- Review performance weekly, make fast tradeoffs, and decisively adjust spend
- Translate channel performance into clear, concise insights for Marketing and Leadership
Requirements
- 4–7+ years of experience in performance or demand marketing roles
- Proven hands-on ownership of paid performance across multiple channels, with a deep understanding of platform mechanics
- Strong channel-level judgment; able to clearly explain *why* something is or isn’t working on a specific platform
- Experience managing six-figure+ monthly budgets and making tradeoffs across paid channels
- Experience working with and managing external agencies, including setting direction and holding them accountable
- Experience setting channel-specific benchmarks, expectations, and testing plans
- Strong analytical skills; comfortable digging into performance data, funnel metrics, and tradeoffs
- Hands-on experience with paid ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
- Strong working knowledge of GA4 and platform-native analytics
- Deep comfort working in a CRM (e.g., HubSpot, Salesforce) to analyze lead lifecycle, segmentation, and pipeline impact
- Familiarity with attribution concepts (UTMs, lead source, MQL/SQL, pipeline, conversion tracking)
- Advanced proficiency in spreadsheets (Google Sheets / Excel) for analysis and decision-making
- Comfortable working with dashboards or BI tools (e.g., Looker, Tableau, Mode)
- Experience collaborating cross-functionally with Brand & Content, Growth Marketing, Product Marketing, and Sales
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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