Paid Media Coordinator executing performance marketing campaigns for Sports Emotion in Zaragoza. Collaborating with digital agencies and managing international campaigns with strong analytical focus.
About the role
- Senior Performance Marketing Manager at Peppr driving paid growth strategy and managing external agencies for performance marketing.
Responsibilities
- Own channel-by-channel paid performance strategy and analysis, including creative performance, audience behavior, efficiency, spend, and outcomes by platform
- Develop and maintain a strong point of view on what works (and doesn’t) on each channel (e.g., Meta vs Google vs LinkedIn) and why
- Set channel-specific hypotheses, testing plans, and success metrics, rather than treating paid as one blended motion
- Define clear learning goals for paid campaigns and ensure every test produces actionable insight
- Diagnose performance issues at the channel level (creative fatigue, audience saturation, intent mismatch, landing page friction)
- Allocate and reallocate budget based on channel-level insights, not aggregate averages
- Partner with Brand & Content, designers, and/or agencies to shape creative direction, messaging, and offers for paid
- Draft or suggest ad copy and creative angles to accelerate testing velocity (without owning final design)
- Provide clear creative briefs, testing direction, and performance feedback for paid campaigns
- Review, QA, and iterate on creative based on performance data while ensuring brand alignment
- Partner with Growth Marketing to improve post-click conversion, funnel performance, and lead quality
- Ensure paid efforts are properly tracked, attributed, and segmented in the CRM
- Work directly with external agencies to set direction, prioritize experiments, and evaluate results
- Hold agencies accountable for platform-native execution and best practices
- Review performance weekly, make fast tradeoffs, and decisively adjust spend
- Translate channel performance into clear, concise insights for Marketing and Leadership
Requirements
- 4–7+ years of experience in performance or demand marketing roles
- Proven hands-on ownership of paid performance across multiple channels, with a deep understanding of platform mechanics
- Strong channel-level judgment; able to clearly explain *why* something is or isn’t working on a specific platform
- Experience managing six-figure+ monthly budgets and making tradeoffs across paid channels
- Experience working with and managing external agencies, including setting direction and holding them accountable
- Experience setting channel-specific benchmarks, expectations, and testing plans
- Strong analytical skills; comfortable digging into performance data, funnel metrics, and tradeoffs
- Hands-on experience with paid ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
- Strong working knowledge of GA4 and platform-native analytics
- Deep comfort working in a CRM (e.g., HubSpot, Salesforce) to analyze lead lifecycle, segmentation, and pipeline impact
- Familiarity with attribution concepts (UTMs, lead source, MQL/SQL, pipeline, conversion tracking)
- Advanced proficiency in spreadsheets (Google Sheets / Excel) for analysis and decision-making
- Comfortable working with dashboards or BI tools (e.g., Looker, Tableau, Mode)
- Experience collaborating cross-functionally with Brand & Content, Growth Marketing, Product Marketing, and Sales
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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