Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
About the role
- Founding GTM Operator driving growth initiatives at Tanagram. Accelerating agentic coding and shaping GTM from 0 to 1 with measurable outcomes.
Responsibilities
- Core KPIs
- High velocity of GTM experiments
- High-quality inbound (quality > quantity)
- Fast experiments across Twitter, LinkedIn, Reddit, communities
- Messaging × persona × channel tests
- Landing pages, hooks, loops
- Analyze + report learnings quickly
- Own Positioning & Messaging
- Refine ICP (starting with Founding CTOs & tech leads)
- Create messaging frameworks, value props, hooks
- Improve demo framing and narrative with founders
- Create Early Inbound Motion
- Help organize engineers care about
- Messaging tests, founder posts, experiments
- Seed early SEO
- Build Outbound Motion
- Personalized outbound
- Repeatable tactics
- Spark high-quality conversations
- Surface Opportunities
- Events, meetups, dinners, conferences
- Angel/advisor intros
- Launch coordination
Requirements
- Move fast
- Are technically fluent
- Write clearly
- Have good messaging taste
- Enjoy ambiguity + experimentation
- Understand dev workflows
- Are very online in developer communities
- Are high-agency + collaborative
- Can switch between execution and thinking
Benefits
- + equity, 0.3%–0.7%
- + medical, dental, vision insurance
- + MacBook
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
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