BH
Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
About the role
- Use creativity and copywriting expertise to develop compelling campaign content and messaging for all stages of the marketing and sales funnel
- Lead and manage creation of product content, including assets for marketing websites and digital advertising
- Review and direct designs for marketing collateral related to relevant campaigns
- Support the Sales, and Customer Success teams with specific pieces of content as necessary
- Develops product positioning and messaging that differentiates our products in the global market
- Translate complex technical processes into simple and consistent marketing concepts for diverse audiences
- Strategically contribute to the development of go-to-market strategy and planning
- Collaborate with Product, Production, and Editorial to launch and bring new products and features to market
- Understand the competitive landscape and be an expert on our competition
- Plan the launch of new campaigns and releases and manage the cross-functional implementation of the plan
- Analyze and utilize data to help inform campaign decisions and improve acquisition, engagement, retention, and conversion
Requirements
- 4+ years of experience in B2B marketing, with 1+ years in a GTM, product marketing
- Passionate about crafting and delivering impactful digital marketing campaigns in a competitive SaaS environment with a global audience
- Proven success leading GTM plans for product launches or major initiatives
- Strong understanding of B2B SaaS marketing, product positioning, and sales processes
- Exceptional organizational, project management, and communication skills
- Must be able to proactively prioritize, manage, and complete (on-deadline) multiple projects simultaneously within time constraints
- Must possess very strong writing, editing, and proofing skills
- Proficiency in MS Office Suite: Outlook, Word, PowerPoint, Excel; Google Drive Applications: Docs, Sheets, Slides
- Marketing management equivalent to a minimum of five years work experience
- Ability to work extended hours and travel as necessary
Benefits
- Comprehensive health benefits including medical, dental, and vision insurance
- Health savings and flexible spending accounts
- Paid parental leave
- Employee assistance program
- Accident & Critical Illness insurance as well as Hospital Indemnity
- Short Term Disability, Long Term Disability, Basic Life Insurance and AD&D
- Company paid options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child
- 401(K) including a company match
- 12 paid holidays annually
- Discretionary Flexible Time Off
- Employees receive free access to our products, corporate discounts, and professional development resources
- Access to the Performance and Recovery Center (PARC)
- Access to secure, indoor bike storage and e-bikes exclusively to Peaksware employees
- Access to our onsite Music and Podcast Studio
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Degree requirement
No Education Requirement
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FR
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