Digital Product Content Specialist managing quality of product content in PIM system for global distributor. Overseeing data integrity, collaborating with internal teams, and supporting product launches.
About the role
- Content Marketing Specialist managing content strategy and editorial needs for a B2B SaaS leader. Collaborating with teams to drive brand awareness and engage audiences in the innovation sector.
Responsibilities
- Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals
- Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)
- Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation
- Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals
- Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap’s content
- Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap’s reputation and brand
- Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals
- Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance
Requirements
- 2-3+ years of successful content marketing, editorial, and/or creative content experience
- Proven track record of high-impact content strategy and creation
- Experience working in global organizations or with international markets
- Experience working in B2B SaaS organizations
- Experience in technical content writing for IP or R&D audiences an advantage
- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap
- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
- Ability to think strategically and creatively in a fast paced, dynamic environment
- Tools – Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools
- Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
- Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget
- Highly organized and detail-oriented
- Experience leading a team of marketing professionals (preferably with experience managing remote teams)
- Can work EST hours and comfortable working across various time zones with global teammates
Benefits
- 5 weeks paid vacation (+ 1 day per year of service to a maximum of 30 days)
- Comprehensive benefits package for you and your dependents from day one
- RRSP Contribution Matching
- Access to mental health support
- Maternity and paternity leave
- 2 company paid volunteering days
- Life Assurance
Job title
Job type
Experience level
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Degree requirement
Tech skills
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