Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross - functionally to enhance brand positioning and audience engagement across digital platforms.
About the role
- Content Marketing Specialist managing content strategy and editorial needs for a B2B SaaS leader. Collaborating with teams to drive brand awareness and engage audiences in the innovation sector.
Responsibilities
- Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals
- Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)
- Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation
- Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals
- Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap’s content
- Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap’s reputation and brand
- Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals
- Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance
Requirements
- 2-3+ years of successful content marketing, editorial, and/or creative content experience
- Proven track record of high-impact content strategy and creation
- Experience working in global organizations or with international markets
- Experience working in B2B SaaS organizations
- Experience in technical content writing for IP or R&D audiences an advantage
- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap
- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
- Ability to think strategically and creatively in a fast paced, dynamic environment
- Tools – Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools
- Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
- Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget
- Highly organized and detail-oriented
- Experience leading a team of marketing professionals (preferably with experience managing remote teams)
- Can work EST hours and comfortable working across various time zones with global teammates
Benefits
- 5 weeks paid vacation (+ 1 day per year of service to a maximum of 30 days)
- Comprehensive benefits package for you and your dependents from day one
- RRSP Contribution Matching
- Access to mental health support
- Maternity and paternity leave
- 2 company paid volunteering days
- Life Assurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Head of Brand and Content at Arbor, defining brand architecture and leading content strategy to enhance market perception. Collaborating with teams on M&A integrations and driving demand through compelling narratives.
Sales Executive generating revenue in Legal Support Services, Record Retrieval Services, and Medical Summarization Services. Building relationships and providing industry knowledge to law firms and insurance carriers.
Content & Analytics Execution Lead operationalizing banking processes for Truist's Commercial Banking. Collaborating with teams to improve client and teammate experience while mitigating risks.
Associate Director, Content Approval role ensuring compliance and quality for global vaccine promotional content. Collaborating with various business functions at GSK to maintain high standards.
Media Asset & Content Product Coordinator supporting QVC UK by managing asset coordination and product timelines. Working with stakeholders to ensure quality and timely processing of media submissions.
Content Marketing Specialist focusing on SEO to boost organic growth for Paysafe. Collaborating on content development for the payments, betting, and gaming sectors.
Content Services Associate ensuring accuracy, accessibility, and optimization of digital assets for media brands. Collaborating across teams to drive operational excellence in content management.
Senior Content & Campaign Marketing Specialist at KBKG turning complex ideas into compelling narratives. Driving strategic content and campaign initiatives with a focus on performance analysis.
Senior Content & Campaign Marketing Specialist at KBKG driving strategic content and campaigns. Focusing on B2B marketing to enhance lead generation and client engagement.