Build and lead a high-performing marketing team, developing team members both professionally and personally through strong mentoring and coaching
Develop and own the strategic direction of all marketing activities — including Brand, Performance, Content, and Growth Marketing
Act as the in-house performance marketing expert at Patronus, driving innovation, testing new channels, and training internal stakeholders
Establish metric-driven reporting structures and ensure full funnel transparency — from lead generation through retention and LTV
Develop and implement scalable, data-driven marketing processes aligned with our business strategy and customer journey
Own the SEO and content marketing strategy and continuously evolve it to strengthen our organic visibility and inbound acquisition
Execute effective campaigns across paid and organic channels, working closely with Product, BI, Sales, and Operations
Foster a deep understanding of customer needs and market trends and translate these insights into actionable, high-impact growth strategies
Requirements
5–10 years of experience in B2C marketing, with proven leadership experience in a startup or scale-up environment
Solid expertise in performance marketing, customer acquisition, and brand-building best practices
Experience in SEO and content marketing with a demonstrable track record of increasing organic reach and inbound traffic
Background in lead generation or e-commerce, with a strong understanding of funnel optimization and conversion mechanisms
Strong analytical mindset and experience with tools such as Google Analytics, GTM, Salesforce, Webflow, and Figma
Hands-on mentality with a pragmatic, solution-oriented approach to scaling teams and processes
Collaborative leadership style — able to lead, enable, and inspire teams
Excellent communication skills and a visionary perspective on building an outstanding consumer brand
Business-fluent German (C1) and English (C1)
Benefits
Your impact: Actively contribute to the development of a meaningful product with societal value. Enjoy entrepreneurial freedom and opportunities to scale — leave your mark and take ownership.
Learning & Development: We support your personal and professional growth with an annual Learning & Development budget, a Career Framework, and regular feedback sessions and workshops. Choose your preferred work device (MacBook or Lenovo) for your optimal setup.
Mobility & Flexibility: Work from our modern office with everything you need or work from home up to two days per week — you decide. You will also receive a job ticket for your commute. Through "Mein Dienstrad" we offer the opportunity to lease a bicycle at a discounted rate.
Wellbeing: Stay active with an Urban Sports Club membership and benefit from a Family & Friends discount for the Patronus watch to help protect your loved ones. In your first year you will receive 26 vacation days, which increase by two days each year up to a maximum of 30 days. The office also offers a variety of snacks, drinks, and a breakfast corner.
Company culture: Our culture is defined by appreciation, team spirit, and open feedback. We regularly organize events and team activities and give you one Volunteering Day per year to give back to the community.
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