Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
About the role
- Lead Marketing team at Patronus to establish a strong brand while driving growth. Overseeing performance, content, and growth marketing strategies with a focus on scalability and innovation.
Responsibilities
- Build and lead a high-performing marketing team, developing team members both professionally and personally through strong mentoring and coaching
- Develop and own the strategic direction of all marketing activities — including Brand, Performance, Content, and Growth Marketing
- Act as the in-house performance marketing expert at Patronus, driving innovation, testing new channels, and training internal stakeholders
- Establish metric-driven reporting structures and ensure full funnel transparency — from lead generation through retention and LTV
- Develop and implement scalable, data-driven marketing processes aligned with our business strategy and customer journey
- Own the SEO and content marketing strategy and continuously evolve it to strengthen our organic visibility and inbound acquisition
- Execute effective campaigns across paid and organic channels, working closely with Product, BI, Sales, and Operations
- Foster a deep understanding of customer needs and market trends and translate these insights into actionable, high-impact growth strategies
Requirements
- 5–10 years of experience in B2C marketing, with proven leadership experience in a startup or scale-up environment
- Solid expertise in performance marketing, customer acquisition, and brand-building best practices
- Experience in SEO and content marketing with a demonstrable track record of increasing organic reach and inbound traffic
- Background in lead generation or e-commerce, with a strong understanding of funnel optimization and conversion mechanisms
- Strong analytical mindset and experience with tools such as Google Analytics, GTM, Salesforce, Webflow, and Figma
- Hands-on mentality with a pragmatic, solution-oriented approach to scaling teams and processes
- Collaborative leadership style — able to lead, enable, and inspire teams
- Excellent communication skills and a visionary perspective on building an outstanding consumer brand
- Business-fluent German (C1) and English (C1)
Benefits
- Your impact: Actively contribute to the development of a meaningful product with societal value. Enjoy entrepreneurial freedom and opportunities to scale — leave your mark and take ownership.
- Learning & Development: We support your personal and professional growth with an annual Learning & Development budget, a Career Framework, and regular feedback sessions and workshops. Choose your preferred work device (MacBook or Lenovo) for your optimal setup.
- Mobility & Flexibility: Work from our modern office with everything you need or work from home up to two days per week — you decide. You will also receive a job ticket for your commute. Through "Mein Dienstrad" we offer the opportunity to lease a bicycle at a discounted rate.
- Wellbeing: Stay active with an Urban Sports Club membership and benefit from a Family & Friends discount for the Patronus watch to help protect your loved ones. In your first year you will receive 26 vacation days, which increase by two days each year up to a maximum of 30 days. The office also offers a variety of snacks, drinks, and a breakfast corner.
- Company culture: Our culture is defined by appreciation, team spirit, and open feedback. We regularly organize events and team activities and give you one Volunteering Day per year to give back to the community.
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