Marketing Coordinator managing social media accounts and website CMS for luxury hotel management. Collaborating with marketing teams to drive brand identity and promote special events.
About the role
- Assistant Manager, Creator Marketing responsible for executing creator marketing campaigns for Paramount's theatrical releases. Collaborating with various teams and managing influencer relationships.
Responsibilities
- Support the planning and execution of global creator marketing campaigns across theatrical titles and brand initiatives
- Coordinate worldwide creator strategy and events, including field activations, multicultural events, and Paramount One Synergy; communicate shared opportunities across global teams
- Plan and execute domestic creator events and ensure clear communication and alignment with cross-functional and international stakeholders
- Identify, vet, and maintain relationships with digital creators, influencers, and talent across platforms including TikTok, Instagram, YouTube, and emerging channels
- Cultivate long-term relationships with creators to drive ongoing partnerships and brand affinity
- Manage external creator agencies (e.g., QYOU, Unreasonable Studios), including briefing, feedback, and performance oversight
- Assist in the development of creative campaign briefs and ensure alignment with brand voice and film positioning
- Coordinate creator outreach, contracting, onboarding, and content approvals in partnership with legal, finance, and agency teams
- Track and manage campaign timelines, deliverables, and budgets to ensure successful execution
- Identify high-performing creator content for amplification across owned and paid channels
- Monitor creator content performance and compile campaign recaps, including insights and recommendations
- Establish benchmarks and reporting frameworks to maximize views, engagement, and performance across platforms
- Identify and implement tools and resources to support reporting, measurement, and optimization
- Stay current on social trends, platform updates, and creator culture to inform campaign strategies
- Collaborate cross-functionally with publicity, media, partnerships, and regional marketing teams to amplify creator campaigns globally
- Support on-set activations, premieres, and events involving creators and influencers
Requirements
- 2–4+ years of experience in influencer/creator marketing, digital marketing, or social media
- Experience working with creators, talent agencies, or influencer platforms preferred
- Deep understanding of social platforms and digital content trends
- Proficiency in Microsoft Office, Google Workspace, and social analytics tools
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- PTO
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