Senior Digital Marketing Manager at Ubigi focusing on international performance marketing and acquisition. Overseeing digital strategies and media budgets for optimal ROI.
About the role
- VP of Revenue & Marketing at Big Viking Games responsible for commercial performance and brand strategy. Leading revenue growth and audience expansion for virtual games YoWorld and FishWorld.
Responsibilities
- Own revenue performance across YoWorld and FishWorld, including revenue targets, spender economics (ARPU, LTV), and user growth
- Lead annual and quarterly planning, budgeting, and revenue forecasting
- Prepare and present business reviews to the CEO and Board, including performance trends, risks, and trade-offs
- Champion a data-driven operating culture across the revenue organization, ensuring key metrics inform strategy and execution
- Design and implement new monetization models, including pricing & bundling options, scarcity mechanics, loyalty programs, and tiered offerings
- Own pricing strategy, offer design, segmentation, and monetization experimentation through A/B testing and cohort analysis
- Oversee in-game economy health across both titles, including currency balancing, inflation management, and spend curve optimization
- Define and evolve brand identity across both titles to capture new audience segments and expand the addressable market
- Own product positioning, messaging, and tone of voice; lead go-to-market strategy for 2.0 product launches
- Identify and develop strategic partnerships and distribution channels to extend reach and drive audience growth
- Own the virtual goods merchandising strategy, including how products are packaged, promoted, and presented to players
- Lead the community function, providing strategic direction to the community management team and ensuring alignment with brand voice, product goals, and player engagement KPIs
- Directly manage Revenue PMs, Live Content Managers, Content Designers, and Community Managers across both game pods
- Partner with the VP Creative AI as a peer, aligning commercial priorities with product and creative direction
- Navigate trade-offs across creative, commercial, and operational priorities; drive alignment where interests compete
- Liaise with art and production leadership to align content supply chain goals, performance targets, and cost management
- Hire, mentor, and evaluate team leads; own performance management with clear goals and measurable outcomes
Requirements
- 5+ years leading revenue, growth, or product functions at a consumer business with recurring or transactional revenue models (e.g., subscriptions, e-commerce, marketplace or digital goods).
- Marketing or brand leadership. Experience developing brand positioning, go-to-market strategy, or audience growth initiatives within a commercial or revenue-oriented function.
- Data-driven decision-making. Strong analytical instincts with a track record of using data to inform strategy, evaluate performance, and guide investment decisions.
- Executive communication. Proven ability to present strategy, defend decisions, and communicate effectively with senior leadership and board members.
- Gaming industry experience. Familiarity with virtual economies, game economy design (inflation, currency systems, spend curves), live operations calendars, or portfolio management across live products.
- AI integration experience. Demonstrated experience embedding AI-driven workflows or tools into product operations, analytics, or content pipelines in a professional or enterprise context.
- Strategic or financial acumen. Background that includes financial modeling, strategic planning, or structured problem-solving (e.g., management consulting, investment banking, or equivalent operational experience).
- Cross-functional leadership. Experience leading multi-disciplinary teams across functions beyond marketing or product alone.
Benefits
- Comprehensive health and wellness benefits
- Generous PTO and holidays
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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