Regional Workflow Marketing Manager translating global strategies for CEE & Nordics. Collaborating with sales and marketing teams to drive dental product innovations and market growth.
About the role
- Senior Manager of Brand & Creative leading the development of advertising creative for GEICO. Managing agency relationships and ensuring delivery aligns with brand strategy and business objectives.
Responsibilities
- Ensure the operational and executional excellence of all creative endeavors.
- Serve as main point of contact for creative agency of record; manage day-to-day relationship.
- Lead the organization of Brand & Creative projects.
- Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
- Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
- Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
- Drive cross-functional collaboration internally and externally.
- Partner with Media to develop omni-channel and partner-driven campaigns.
- Partner with Product to ensure business & strategic alignment of all campaign materials.
- Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.
- Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.
- Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.
- Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
- Oversee the creative development of brand integrations through network and media partnerships.
- Optimize creative performance across the funnel.
- Synthesize & circulate creative performance metrics from Analytics.
- Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
- Manage the efficient operation of the Brand & Creative function.
- Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).
- Manage talent / usage rights / ad expirations for commercials and external assets.
- Manage budget tracking and invoicing.
- Motivate, manage & mentor creative professionals.
Requirements
- 7+ years brand management experience or comparable Creative Agency experience
- Prior experience managing external agencies including Creative Agencies and Media Partners
- Experience managing creative professionals, including direct report(s)
- A strong understanding of how to evaluate creative - especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work
- Exceptional organizational skills to balance managing multiple projects
- Excellent written and verbal communication skills
- Unique blend of creative and analytical skills
- Strong experience developing full-funnel marketing campaigns
- Familiarity with Creative and Production processes
- Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model
- Strong understanding of Paid, Owned and Earned ecosystem
- Experience managing variable budgets
- Relationship-building skills
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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