Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
About the role
- Senior Marketing Manager leading marketing strategies for Global Data Centers at Ecolab. Collaborating across functions to drive customer value and growth strategies with a focus on innovative solutions.
Responsibilities
- Lead the team and business to demonstrate and communicate the proven financial value of products/programs to customers.
- Own and manage customer and product portfolio optimization.
- Enhance Ecolab value offering through an ongoing customer communication program, including e-communications, Ecolab’s web presence and other, innovative marketing programs.
- Foster a dynamic, high-performing team environment that provides high levels of service and value creation to internal and external customers.
- Establish mid and long-term strategic plans and supporting programs and initiatives linked to the broader corporation and segment strategies, resulting in accelerated growth and market share capture.
- Provide leadership in the areas of new service offerings above and beyond existing programs and services for existing or future markets of the business unit.
- Manage employees, including setting objectives and development plans, salary planning, training, annual performance appraisals, hiring, promotion and performance coaching to ensure the attainment of operating objectives.
- Partner with regional business unit leaders to set and achieve global business goals.
- Review and present competitive analyses, quantitative, and qualitative data and develop plans to counter competing programs.
- Ensure the sales force is provided with leadership and effective marketing support, including sales tools, training, program tracking and problem-solving capabilities.
- Provide updates to senior leadership on key strategic initiatives and new business opportunities; informing and influencing decision-making and resource allocation.
- Develop and deliver executive summaries, presentations and support materials to sell Global Data Center solutions.
- Provide leadership and development to teams tasked with innovating, developing and activating new product, service, information, and digital offerings
- Participate in ongoing customer interactions that contribute to business insights and results, and train team on Voice of the Customer techniques.
Requirements
- Bachelor’s degree and 8 years of professional experience or MBA in Marketing with 5 years of experience
- 5 years of experience in Data Centers or adjacent industries
- Experience in developing and launching new products/services
- Experience in developing marketing strategy
- Experience in product / customer portfolio management
- Business-to-business marketing experience
- Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
- Ability to communicate effectively with all levels of the organization
- Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
- Experience managing teams of marketers.
Benefits
- A long term, advancing career path
- Access to the industry’s most innovative training programs
- A culture that values safety first, including training and personal protection
- Pride in working for a company that provides clean water, safe food, abundant energy and healthy environments
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