Associate Marketing Lead managing and executing marketing programs for Wealth Management at PNC. Collaborating across teams to implement effective strategies and initiatives in a defined market.
About the role
- Associate Director, Hematology Regional Marketing overseeing brand strategy and commercial engagements in the US Hematology sector. Collaborating across various teams to support educational and promotional activities.
Responsibilities
- The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.
- Brand Strategy Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution Supporting the execution of approved Advisory Boards.
- Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief.
- Facilitate, participate in and attend advisory boards, where appropriate.
- Regional and National Physician Discussions Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials.
- Engage with assigned TLs and solicit feedback, as necessary.
- Participating in and attending Congresses and other industry meetings.
- Conduct 1:1 meeting with HCPs.
- Attend meeting sessions at the congress Compliant Collaboration with other Field-based and Home Office-based teams.
- Providing input and support in developing account plans for Sales Speaker Management and Engagement.
- Identifying and developing HCP Speakers to provide high-quality compliance promotional education.
- Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials.
- Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles.
- Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities.
- Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
- Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions Compliance & Integrity Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.
Requirements
- Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
- Minimum 5 years of experience in Hematology or specialty therapeutics
- Bachelors Degree required or higher
- Marketing, Sales Management, and / or launch experience strongly preferred
- Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
- Proven ability to manage large geographical territory
- Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
- Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
- Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
- Clinical knowledge and aptitude in complex disease states.
- Desire to continuously learn and improve by applying new knowledge and skills on the job
- Effective verbal and written communication skills and organizational abilities
- Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
- Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
- Highly collaborative with the ability to manage multiple projects simultaneously
- Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
- Business travel, by air or car, is regularly required
- Willingness to work evenings and select weekends is required.
Benefits
- Health Coverage: Medical, pharmacy, dental, and vision care.
- Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
- Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
- Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees).
- Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
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