Head of Product - Lottery overseeing regulated lottery products for EveryMatrix, a leading B2B SaaS iGaming provider. Collaborating with teams on product specifications, designs, and customer engagements.
About the role
- Head of Product Marketing & CRM at papernest leading user engagement and retention strategies. Collaborating with Product, Design, and Data teams to transform registered users into active ambassadors.
Responsibilities
- Define a usage-oriented product communication strategy: what benefits, for which segments, and at what moment.
- Build compelling messaging and storytelling around features and use cases.
- Adapt positioning based on user insights, behavioral data, and lifecycle stage.
- Define and orchestrate multichannel product engagement journeys (email, in-app, push, notifications).
- Create and manage differentiated communication cycles: Onboarding & activation, Monthly engagement, Re-engagement & churn prevention, Upsell & feature discovery.
- Leverage behavioral segmentation (usage, frequency, device, customer value) to personalize interactions.
- Supervise the CRM team in building automated and scalable scenarios.
- Foster a test & learn culture (A/B tests, timing, content, formats).
- Ensure strong alignment between content, timing, channel, and user value.
- Track key impact KPIs: activation rate, monthly usage, NPS, churn, retention.
- Prepare and execute feature launches to maximize discovery and real usage.
- Create educational and marketing assets.
- Align internal teams (Support, Product, Sales) for coherent launches.
- Highlight product updates and evolutions externally through usage and customer impact stories.
- Coordinate media coverage (press releases, interviews, etc.).
- Leverage user feedback and success stories to strengthen brand image.
- Position the Product Marketing & CRM team as internal experts in engagement and product value.
Requirements
- Proven experience (8+ years) in Product Marketing, CRM, or Growth roles, ideally in a scale-up or SaaS/B2C environment.
- Strong expertise in user engagement, lifecycle marketing, and multichannel CRM.
- Experience managing and growing a team.
- Data-driven mindset with strong analytical skills and a focus on impact.
- Excellent communication and storytelling skills, both internally and externally.
- Ability to navigate across B2B and B2C environments.
- Fluent in English and proficiency in French or Spanish, Italian is a plus.
Benefits
- Compensation : Subscription Warrants for Company Creators (BSPCE) in accordance with company regulations, plus a Pluxee card to manage your tax level through voluntary compensation across services (transportation, dining, childcare).
- Health : medical insurance through Alan or Sanitas, with up to 50% coverage by papernest (after 6 months).
- Meals & Partnerships : free healthy breakfast every Tuesday, plus discounts with Barcelona restaurants, gyms, leisure, and care centers.
- Training : access to online learning platforms, plus bi-monthly Tech Fridays for innovation, personal training, and knowledge sharing.
- Career Development : real opportunities to grow your expertise or explore new paths—we’ll support your ambitions.
- Remote Work : 2 days of remote work per week to optimize focus and flexibility.
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