CMO responsible for launching and owning the brand in an Australian Legal Tech startup. Building marketing strategies for two - sided audiences with significant growth potential.
About the role
- Director of Marketing to lead marketing strategies for health data at Our Future Health. Increasing visibility and partnerships to improve public health research outcomes.
Responsibilities
- Creating and executing a marketing strategy that enhances the positioning of Our Future Health’s data offering.
- Developing compelling messaging, content, and campaigns that highlight the impact and potential of Our Future Health’s data for research and commercial use.
- Managing digital marketing, PR, events, and thought leadership initiatives to engage key audiences.
- Working closely with the Sales Director and other teams to align marketing efforts with revenue generation goals.
- Establishing performance metrics and tracking the effectiveness of marketing campaigns, using data-driven insights to refine strategies.
- Building relationships with industry media, influencers, and key opinion leaders to drive brand awareness.
- Managing external agencies and partners to ensure the successful execution of marketing initiatives.
- Demonstrate support of organisational compliance requirements, including policies, procedures, and controls. This should include ensuring that all colleagues and those completing work on behalf of Our Future Health (e.g., contractors) understand and fulfil their responsibilities that support compliance.
Requirements
- **Senior marketing leadership experience: **B2B or health-related sector, ideally within life sciences, data, or healthcare industries.
- **Expertise in demand generation & pipeline growth: **Proven track record of developing and executing marketing strategies that drive inbound leads and support revenue targets across defined customer segments
- **Product roadmap involvement: **The Marketing Director will work closely with the product and data teams to ensure that Our Future Health’s offerings align with market needs. They will help define market opportunity, pricing, messaging, positioning, persona driven assets, and go-to-market strategies for new data products and updates.
- **Market research & customer insights: **Ability to translate customer needs, competitive analysis, and industry trends into actionable marketing strategies. The Marketing Director will provide insights that help shape product enhancements and commercial positioning.
- **Brand authority & thought leadership: **Experience building brand credibility through PR, content marketing, and industry engagement. The role will position Our Future Health as a leader in the health data space.
- **Multi-channel marketing expertise: **Strong experience in content marketing, digital campaigns, events, PR, and partnership marketing.
- **Forecasting marketing impact: **While the Sales Director owns revenue forecasting, the Marketing Director will be responsible for pipeline attribution, tracking marketing ROI, and providing performance forecasts on campaign effectiveness.
- **Cross-functional leadership: **Close collaboration with sales to ensure marketing efforts translate into revenue and with product teams to align messaging with data offerings.
- **Analytical & data-driven mindset: **Experience using marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to measure and optimise campaign performance.
- **Strong stakeholder communication skills:** Ability to engage both internal teams and external partners, ensuring marketing efforts align with commercial priorities.
Benefits
- Up to £100,000 per annum basic salary.
- Generous Pension Scheme – We invest in your future with employer contributions of up to 12%.
- 30 Days Holiday + Bank Holidays – Enjoy a generous holiday allowance with the flexibility to take bank holidays when it suits you.
- Enhanced Parental Leave – Supporting you during life’s biggest moments.
- Cycle to Work Scheme – Save 25-39% on a new bike and accessories through salary sacrifice.
- Home & Tech Savings – Get up to 8% off on IKEA and Currys products, spreading the cost over 12 months through salary sacrifice.
- £1,000 Employee Referral Bonus – Know someone amazing? Get rewarded for bringing them on board!
- Wellbeing Support – Access to Mental Health First Aiders, plus 24/7 online GP services and an Employee Assistance Programme for you and your family.
- A Great Place to Work – We have a lovely Central London office in Holborn, and offer flexible and remote working arrangements.
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