Hybrid Marketing Executive

at Opencast | B Corp™

• Job title: Marketing Executive
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £34,000 - £42,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Newcastle, United Kingdom

About the role

• Marketing Executive supporting B2B and account-based marketing strategies for a digital consultancy. Working closely with teams to create and optimize campaigns for high-value clients.

Responsibilities

• Plan and deliver B2B marketing campaigns across digital channels (website, email, social media, events).
• Managing day-to-day tasks and acting as a first point of contact for both internal work and with external suppliers.
• Develop and execute targeted ABM campaigns, including researching target accounts, creating tailored content, and tracking engagement.
• Collaborate with sales and account management teams to align marketing activities with business development goals.
• Create and optimise content for multiple platforms (blogs, case studies, email campaigns, social posts) to engage prospective and existing clients.
• Create and manage sales enablement materials to support business development, including but not limited to presentation decks and case studies.
• Use data analytics and CRM tools (e.g. Salesforce, HubSpot) to measure campaign effectiveness and report on KPIs.
• Help maintain and update the company website, specifically focusing on content updates, basic on-page SEO and monitoring website to improve visibility and engagement.
• Manage and grow Opencast’s social media presence by creating, scheduling and optimising content.
• Support the organisation of events, conferences, webinars, and prepare materials to support BD engagement and sponsorship at external events.
• Stay up to date with B2B marketing trends, tools, and best practices, especially in the technology and consultancy sector.
• Be a guardian of the Opencast brand and culture in all communications.

Requirements

• Experience in a B2B marketing role, ideally within a digital, technology, or professional services environment.
• Understanding of account-based marketing principles and experience supporting ABM campaigns is highly desirable.
• Strong written and verbal communication skills, with the ability to create engaging content for a professional audience.
• Familiarity with digital marketing tools (e.g., CRM, email marketing, social media management, analytics platforms).
• Experience with project management tools (e.g. Jira)
• Experience with Salesforce CRM is advantageous but not essential.
• Experience using CMS platforms to update and manage website content
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Highly organised, proactive, and able to manage multiple tasks and deadlines.
• Collaborative team player, comfortable working with colleagues across marketing, sales, and delivery teams.
• Degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Flexible working arrangements and a positive, inclusive culture.
• Generous annual leave, pension, health scheme, and family-friendly benefits.
• Ongoing learning and development (courses, conferences etc.)
• The chance to make a real impact - on our clients, our business, and society.