Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
About the role
- B2B Marketing Manager executing and scaling the marketing strategy at ONIQ. Collaborating with sales and customer operations to drive demand and content creation.
Responsibilities
- You will help execute and scale our B2B marketing engine.
- Take ownership for our B2B marketing plan across key channels
- Work together closely with Sales and Customer Operations Teams to ensure alignment with customer demands, commercial goals and sales targets
- Build and scale lead & demand generation programs for our industrial manufacturing customers
- Develop a strong understanding of our product, buyer personas, and the manufacturing domain—and translate complex topics into clear, compelling messaging
- Set up, run, and optimize performance campaigns in Google Ads and LinkedIn Campaign Manager
- Maintain and improve tracking and reporting to measure traffic, MQLs, SQLs, pipeline impact, and ROI
- Partner with Sales to improve website and landing pages (messaging, structure, A/B testing, conversion rate optimization)
- Create high-quality content: blog posts, LinkedIn posts, landing pages, newsletters, whitepapers, case studies, and webinar materials
- Build and manage email and nurture journeys in collaboration with Sales and Customer Success
- Select and coordinate fairs, webinars, and selected customer events as part of our marketing calendar
- Work with external agencies and freelancers when needed—while staying hands-on in the key digital channels
Requirements
- Some experience in B2B marketing, ideally with industrial / manufacturing customers and/or B2B SaaS products with complex buying center
- A proven track record in digital performance marketing and lead generation
- Solid experience with content marketing: you enjoy writing and can independently create high-quality content
- Experience with tools such as marketing automation platforms, CRM systems, LinkedIn Campaign Manager, and CMS tools
- Customer-first thinker who can turn technical topics into impactful storytelling
- Data-driven mindset: you analyze performance, run experiments, and optimize based on measurable results
- Ambition to grow within a modern, high-performing B2B marketing function
- Master’s degree in Business, Marketing, Engineering or a related field
- Excellent language skills in English and German (C1)
- Willingness to travel occasionally for trade fairs and events in the DACH region
Benefits
- A culture built on transparency, integrity and authenticity – we trust and respect each other and make decisions based on competence
- A fast-paced, agile environment where you can take on as much responsibility as you feel ready for and actively shape our marketing and go-to-market
- A team that genuinely cares about collaboration and work culture: we regularly reflect on our teamwork, invest work time into team spirit and consciously create balance in everyday work
- The opportunity to contribute to fighting climate change by helping industrial manufacturers to become more efficient and to reduce their CO₂ emissions, while we are mindful of our own environmental impact as a carbon-neutral company
- All the benefits that make work more pleasant: flexible hours, part-time options, remote work possibilities, regular team events and offsites, 30 days PTO, weekly yoga sessions, Deutschlandticket, Urban Sports Club and more
Job title
Job type
Experience level
Salary
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Degree requirement
No Education Requirement
Location requirements
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