Integrated Marketing Manager orchestrating go - to - market strategies for KEEN Footwear. Collaborating with cross - functional teams to ensure consistent execution across markets.
About the role
- Senior Manager of Global Strategic Marketing at Johnson & Johnson MedTech Neurovascular. Leading market intelligence and product development for neurovascular treatments with hybrid working.
Responsibilities
- Identify appropriate sources of market intelligence and apply analytics to make clear, data-based decisions
- Interface with physicians and broad international customer base to identify market trends and unmet clinical needs for the treatment of neurovascular disease
- Translate customer needs into product design requirements to develop differentiated product concepts
- Closely collaborate with R&D to provide customer insights during the product development cycle
- Build collaboration with cross-functional partners including regulatory, clinical affairs, professional and commercial education, supply chain and sales team to ensure seamless product commercial readiness
- Collaborate with global marketing partners to communicate product portfolio updates, understand local customer needs and coordinate product launches
- Identify appropriate market opportunities through synthesis of sound segmentation, targeting and positioning strategies and sales collateral
Requirements
- Bachelor’s degree required
- MBA or equivalent preferred
- Five years of total marketing or related experience
- Minimum three years marketing experience in an FDA regulated environment
- Demonstrated proficiency in constructing global market models to estimate project value and select optimal projects amongst alternatives
- Competent in financial metrics including NPV, Gross Profit, P&L statements and basic accounting
- Ability to lead qualitative and quantitative market research to identify market segments, product value drivers and uncover strategic opportunities
- Demonstrated proficiency in creating value propositions, using innovative marketing approaches in alignment with traditional tactics, and deploying metrics to identify business impact
- Track record of success in utilizing stakeholder insights to influence internal and external stakeholders
- Ability to effectively communicate with customers (physicians) and internal stakeholders with demonstrated presentation skills
- Cycle of success in driving execution by leveraging and integrating cross-functional support for launch, post-launch dashboards and measurement tools
Benefits
- Flexible hybrid working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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