Senior Manager of Global Strategic Marketing at Johnson & Johnson MedTech Neurovascular. Leading market intelligence and product development for neurovascular treatments with hybrid working.
Responsibilities
Identify appropriate sources of market intelligence and apply analytics to make clear, data-based decisions
Interface with physicians and broad international customer base to identify market trends and unmet clinical needs for the treatment of neurovascular disease
Translate customer needs into product design requirements to develop differentiated product concepts
Closely collaborate with R&D to provide customer insights during the product development cycle
Build collaboration with cross-functional partners including regulatory, clinical affairs, professional and commercial education, supply chain and sales team to ensure seamless product commercial readiness
Collaborate with global marketing partners to communicate product portfolio updates, understand local customer needs and coordinate product launches
Identify appropriate market opportunities through synthesis of sound segmentation, targeting and positioning strategies and sales collateral
Requirements
Bachelor’s degree required
MBA or equivalent preferred
Five years of total marketing or related experience
Minimum three years marketing experience in an FDA regulated environment
Demonstrated proficiency in constructing global market models to estimate project value and select optimal projects amongst alternatives
Competent in financial metrics including NPV, Gross Profit, P&L statements and basic accounting
Ability to lead qualitative and quantitative market research to identify market segments, product value drivers and uncover strategic opportunities
Demonstrated proficiency in creating value propositions, using innovative marketing approaches in alignment with traditional tactics, and deploying metrics to identify business impact
Track record of success in utilizing stakeholder insights to influence internal and external stakeholders
Ability to effectively communicate with customers (physicians) and internal stakeholders with demonstrated presentation skills
Cycle of success in driving execution by leveraging and integrating cross-functional support for launch, post-launch dashboards and measurement tools
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