Hybrid Community Marketing Manager

at Archipelago

• Job title: Community Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Clemente, United States

About the role

• Community Marketing Manager at melin driving community campaigns and building relationships for brand engagement. Overseeing and managing a network of brand ambassadors and community initiatives in a hybrid role.

Responsibilities

• Oversee and manage melin Fam, including Tier 1 brand ambassadors and larger community network
• Act as primary point of contact for melin Fam and their management teams, including but not limited to signature hat production, photoshoot and event scheduling, and marketing strategy to ensure alignment with brand campaigns and product launches
• Build and maintain a robust pipeline of prospects that align with melin’s core values and activities
• Maintain a list of fifty new and prospective community members that align with the verticals melin plays in (Golf, Run, Outdoor, Snow, Skate, Surf, Moto, Stick & Ball and Fashion)
• Identify brand content opportunities with melin Fam and drive projects in coordination with Creative and Content teams
• Lead community strategy, including grassroots programs, events, seeding and ambassador management
• Develop and oversee community initiatives and events that build brand awareness and loyalty while achieving set KPIs for new customers and revenue
• Work with Content Manager to source, share and secure talent for all photoshoots using created network
• Work cross-functionally with Ecomm, Marketing, Creative and Product teams to achieve brand KPIs
• Develop and coordinate seeding programs for each channel of distribution
• Track and report on ROI of melin Fam, ambassadors, community activations and field marketing programs to ensure KPIs are achieved
• Develop and share best practices, direction and tips for success for ambassadors and influencers on melin content creation
• Draft and execute all necessary vendor set-up, paperwork and contracts for melin Fam, influencers and entire community in partnership with Accounting and Executive teams
• Oversee accounting process to ensure successful payment process to all partners in a timely manner
• Track, analyze and share social posting by melin Fam, influencers and entire community to understand each partners impact
• Create and socialize a monthly impact report for melin Fam, influencers and entire community, highlighting key wins, losses and learnings
• Stay plugged into the culture, identifying new athlete and community partnership opportunities
• Provide feedback, insight and updates from Community at relevant meetings
• Other responsibilities as assigned.

Requirements

• S. or B.A. Degree in Marketing, Business, or a related field
• Minimum of 5 years of experience in Sports Marketing or Community Marketing
• Able to travel up to 65% of the time domestically and work weekends/events
• Athlete management and event activation experience
• A large rolodex of impactful and influential people
• Production and execution of marketing campaigns around key events and community members
• Elite organizational and project management skills with an excellent attention to detail
• Ability to prioritize and manage time and multiple projects effectively
• Previous experience or knowledge of Asana is preferred
• Strong verbal and written communication skills are required
• Critical thinker with top-notch analytical mindset
• The life of the party while still acting professionally
• Ready to roll with the punches and be on the go
• Comfortable being on a board, behind a boat, swinging clubs or any vertical melin plays in
• Deep knowledge of each vertical melin plays in
• Ability to maintain a strong initiative and self-driven attitude
• Able to work independently

Benefits

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of the ocean lifestyle