Graduate Marketing Intern focusing on content marketing strategies for Bio - Techne. Leveraging AI and collaborating with experts to enhance audience engagement.
About the role
- Senior Content Analyst defining and implementing content strategies aligned with business objectives at Omie. Collaborating with various teams to enhance client engagement and product adoption.
Responsibilities
- Define and implement content strategies aligned with our business objectives, go-to-market plan and customer needs;
- Create content journeys and segmented communication flows, taking into account different user journeys, target audiences and personas, with the goal of increasing adoption and usage of features and products and monetizing customers;
- Produce a variety of content and materials focused on product and feature launches, lead nurturing and customer engagement, such as: emails, newsletters, blog articles, website and landing page copy, social media posts, video scripts, infographics, e-books, among others;
- Work closely with Marketing, Growth, CS/CX, Sales and Product teams, supporting inbound, organic/SEO, Product-led Growth initiatives and efforts to improve the customer experience;
- Develop sales arguments grounded in mental triggers and storytelling;
- Adapt the brand language and tone of voice for different audiences;
- Stay connected to market trends to create accurate and engaging content;
- Manage multiple requests within launch timelines and other company projects.
Requirements
- Work well in a team;
- Excellent written and verbal communication skills;
- Proven experience of at least 5 years as a copywriter/analyst creating content (clear, concise and persuasive) for multiple formats, preferably in B2B companies;
- Bachelor’s degree in Marketing, Advertising, Journalism, Communication or related fields;
- Experience writing for social media (Instagram, LinkedIn, TikTok) and performance channels (Google Ads, Meta Ads, TikTok Ads);
- Knowledge of the SaaS and/or ERP market is desirable;
- Advanced knowledge of mental triggers, storytelling, content marketing, copywriting and the psychology of persuasion;
- Be creative, flexible and passionate about your work;
- Enjoy challenges and working with different types of deliverables;
- Responsible with deadlines, with a sense of ownership and ease working in a team;
- Collaborative;
- Analytical and strategic mindset;
- Experience with gamification will be considered a plus.
Benefits
- Flexible Benefit / Meal Voucher: R$ 40.00 per working day.
- Home office allowance.
- Need to work on-site? We provide commuting vouchers. For those who travel by train/metro, a shuttle is available from the station to the office.
- Bradesco health plan.
- Amil Dental dental plan.
- Pharmacy assistance.
- Childcare allowance.
- Birthday day off so you can celebrate as you wish!
- Access to partner apps for accredited gyms to support physical health and wellness.
- Partnerships with online therapy and meditation platforms to support mental health and relaxation.
- Partnership with SESC - Credencial Plena.
- Exclusive discounts at top universities and educational institutions for undergraduate, postgraduate and MBA programs. We also provide free access to Omie Academy for employees.
- Partnership for English in Company courses.
- Employee discounts on insurance products.
- Swile Shop: platform with exclusive discounts.
- Partnership with Dell: coupons of up to R$ 2,000.00.
- PPRL (variable profit-sharing program).
- Travel benefits.
- Life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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