About the role

Director of Social Content & Platform Strategy at Walmart leading content creation and strategy to drive social commerce success. Collaborating with cross-functional teams and enhancing creator experiences.

Responsibilities

Develop and lead business strategies that enable creators to produce story-led, discovery-driven content.
Partner with engineering, product, business, design, ecommerce and cross-functional teams.
Evolve and scale creator-first content production, including incentive models, platform & program offerings, & unified user experiences.
Cultivate and lead a growing team that strategically balances creator storytelling with performance-based outcomes.
Drive efforts internally & externally with executive partners, leadership, and cross-functional teams.
Define and own the enterprise content strategy for how social & creator-led content is used across multiple surfaces and platforms (e.g. paid, onsite, in-app, etc.).
Pilot and scale new platforms, features, and content formats.
Develop editorial stories and storytelling-led briefs that inspire & guide creators’ content development output, while factoring in creative quality, speed-to-market, and cultural/trending relevance.
Partner with creative teams and creators to produce content based on business targets, campaign objectives, & editorial calendars.
Guide strategy for creators, influencers, and social partnerships in collaboration with Walmart Creator and internal social teams.
Define success metrics and KPIs for social content performance across platforms. Partner with analytics teams to translate data into insights, learnings, and action.
Create and progress experimentation roadmap.

Minimum 10+ years of work experience in a related area (e.g. Influencer Marketing, Creator Platforms, Content Marketing, Digital Marketing)
Deep expertise in social commerce & the creator economy, inclusive of media partners, social players/networks, and how consumers are using them in the US and internationally
Experience with social commerce platforms and/or activations
Quantitative and qualitative data analysis, and ability to create future strategies based on insights
Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
Highly organized and detail-oriented.
Builder mentality, ability to build programs from the ground up and self-start with little direction.

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.