Senior Specialist creating insight - led content for financial advisors at Northern Trust Asset Management. Leading collaboration with investment teams to drive digital engagement across various channels.
About the role
- Content Marketing Specialist channeling brand voice for Nasdaq Corporate Solutions. Responsible for managing content creation across Governance, Sustainability, and Investor Relations marketing.
Responsibilities
- Manage editorial calendar, inclusive of product, thought leadership, and video assets, to effectively prioritize content requests across three businesses
- Translate complex and niche topics into compelling stories and adjust style and approach to a variety of formats, verticals, platforms, and audiences
- Leverage internal and external data sources to quickly react to trends and cultural moments
- Monitor thematic landscape and audience opportunities and challenges to identify actionable content that educates and informs, generates interest, and inspires meaningful conversation with buyer personas
- Be familiar with the Corporate Solutions product suite and buyer personas (across Governance, Sustainability, and IR) to support product content planning and development
- Own the end-to-end content development process, including ideation, research, copywriting, fact-checking, producing, and amplifying new content across channels
- Work closely with internal and external subject matter experts, hosting or coordinating discovery calls and leveraging insights to create content
- Partner with enterprise teams, including Communications, Design, and Legal teams, to ensure asset deliverables follow brand voice and compliance guidelines
- Work closely with SEO marketers to ensure copy is optimized for search
- Serve as copywriter and editor for short-form and digital assets and lead copy reviews and edits across long-form assets
- Strive to identify and improve process efficiencies using artificial intelligence (AI) to increase performance and scale delivery
- Provide visibility and awareness of new and available content for use across marketing, business, sales, and account management functions
- Own performance reporting delivered to key marketing and business stakeholders on an ongoing basis to ensure visibility and understanding of key content engagement drivers
- Use data and analytics to recommend new content artifacts or deliverables to increase engagement opportunities
Requirements
- 4+ years of content management and copywriting/editing experience
- Bachelor’s Degree in Marketing, Journalism, English, or related field
- Exceptional storytelling skills and understanding of how to craft and evolve narratives
- Strong research, writing, and editing skills
- Expert command of grammar rules and attention to detail
- Executive presence and confidence to execute projects with senior and executive stakeholders
- Ability to take complex concepts and make them understandable across regions and buyer personas
- Ability to handle multiple content projects simultaneously while meeting deadlines
Benefits
- 401(k) program with 6% employer match
- Employee Stock Purchase Program with 15% discount
- Student loan repayment program up to $10k
- Company paid life and disability plans
- Generous paid time off
- Comprehensive medical, dental and vision coverage
- Health spending account with employer contribution
- Paid flex days to support mental wellbeing
- Gym membership discounts
- Hybrid home/office schedule (for most positions)
- Paid parental leave
- Fertility benefits
- Paid bereavement leave
- Company gift matching program
- Employee resource groups
- Paid volunteer days
- Education Assistance Program
- Robust job skills training and Professional development opportunities
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