Werkstudent im Marketing zur Unterstützung des Teams bei Marketingkampagnen und Social Media Content. Ermöglicht praktische Erfahrungen in einem dynamischen Umfeld mit flexiblen Arbeitsmodellen.
About the role
- Digital Content and Engagement Specialist developing digital media strategies for Alberta's Utilities Consumer Advocate. Collaborating on content creation and managing social media engagement.
Responsibilities
- Leads the development, execution and ongoing growth of the UCA's social and digital media presence and on-line public awareness and engagement plans to support the objectives outlined in the UCA's Consumer Education and Awareness Program and Divisional Social Media Strategy.
- Closely collaborates with the Consumer Education and Awareness team, using social media to promote initiatives, resources and tools.
- Research multi-media and social/digital trends, best practices and markets; and briefs Consumer Education and Awareness Manager and UCA management team on emerging social/digital media issues and opportunities and provides advice on the direction the UCA should be moving in.
- Creates original and re-purposed web content that is engaging and compelling for diverse audiences; works with content experts to ensure appropriateness, accuracy and timeliness.
- Develops creative, clear, strategic and interesting editorial and creative content for the UCA’s social and digital media platforms, including website navigation plans and copy, social media copy, video scripts and infographics.
- Monitors and analyzes media, stakeholder and consumer social media channels and notifies the management team of any breaking contentions issues on-line; consults with management team and Affordability and Utilities Communications staff to develop communications strategies to address issues based on understanding of the specialized nature of social media and digital communication networks.
- Uses judgment and independent decision-making skills to determine relevancy and appropriateness of sharing content produced by other sources on the social media accounts.
Requirements
- University graduation in communication, marketing, digital or content marketing or a related field plus two years progressively responsible related experience; or equivalent as described below.
- Experience researching, writing, and editing, including writing for the web, social media engagement, including interacting with users on various social media platforms.
- Experience managing tight timelines and multiple requests, balancing individual contributions with content best-practices, and with brand and messaging consistency.
- Experience and knowledge in using Google Analytics, including creation of reports, advertising and graphic design techniques and Search Engine Optimization (SEO).
- The following assets will be considered: Experience with platforms such as Umbraco, Adobe and Microsoft products. Knowledge of advertising and graphic design techniques. Video creation and editing abilities.
Benefits
- Positive workplace culture and work-life balance
- Leadership and mentorship programs
- Professional learning and development
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