Hybrid Brand Manager

at OLX Group

• Job title: Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Tashkent, Uzbekistan

About the role

• Brand Manager leading brand strategy and communications at OLX. Responsible for brand management across various channels to ensure consistency and emotional connection with customers.

Responsibilities

• Develop and implement annual plans, strategies, and programs to drive category growth, taking full responsibility for all communication with agencies, key stakeholders, and partners.
• Act as the ultimate brand gatekeeper and ensure consistency across product, marketing, sponsorships, PR, influencers, and offline touch points
• Create proactive business action plans in response to market dynamics, collaborating closely with all cross-functional teams, commercial functions, and category leaders.
• Lead the ideation, development, and execution of of high-impact brand campaigns across all channels that resonate with customers.
• You will initiate and leverage marketing research according to market needs.
• You will work with internal analytics teams to evaluate the effectiveness of marketing activities.
• You will drive continuous improvement by adopting an experimental approach to uncover new opportunities, optimize campaign performance, and grow lifetime customer value

Requirements

• 3+ years in similar roles to brand management and product marketing, preferably in e-commerce, retail, IT, Telecom, and FMCG.
• Strong experience in driving impactful creative campaigns, developing excellent creatives, and aesthetic acumen.
• Deep understanding of global and local market trends, efficient marketing mix, and strategic best practices.
• You are accustomed to working in the matrix-or other complex environments and are able to cope with a good degree of ambiguity
• Project management–the ability to manage multiple projects in a fast-moving and ever-changing environment with maturity and foresight to cope with input and changes.
• A KPI and results-oriented person, capable of driving both strategic direction and tactical optimization.
• Collaborative and honest–work with integrity as a valuable member of the virtual European team, sharing best practices and building on others' work to drive synergy, agility and pace of change across the sector.

Benefits

• The opportunity to work for the top online brand, a place that takes the best out of being a global company, and brings a nice local flavor.
• Beautifully designed office. However, a remote model for our employees is also implemented.
• Continuous investment in your development, the chance to connect for advice and inspiration with other professionals from all over the world;
• Complex compensation package (annual performance-based bonus, medical insurance, flexible benefits compensation, and more);
• Friendly, curious, and driven colleagues who get stuff done and consider that enjoying the ride is far more important than rules and hierarchies.