Account Executive managing PR campaigns for clients in technology industry. Collaborating with Account Manager to deliver high-impact public relations initiatives.
Responsibilities
Craft press releases and articles, proactively engage with the media to secure coverage, and promptly respond to inquiries from journalists.
Develop PowerPoint presentations for client PR plans.
Monitor media coverage and compile analytical reports to update clients on outcomes and KPIs.
Assist in executing PR activations and marketing programs under the guidance of the Account Manager.
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