Trade Marketing Specialist managing marketing activities for Salewa and other brands in export markets. Focus on coordination and support of local activities across multiple channels from Bolzano, IT.
Responsibilities
Planning, coordination and reporting of local annual trade marketing activities with focus on in store executions, digital touchpoints and organisation of trade fairs
Adaptation and preparation of the international trade marketing assets according to the activity calendar with key accounts (POS tools, shopwindows, content, graphics)
Coordination of local sports marketing activities with focus on race sponsorships, test-events, managing athletes, ambassadors and cooperations
Planning and coordination of local PR and media activities
Controlling and reporting of the marketing budgets
Coordination of external and internal stakeholders like Distributors, Agents and Sales teams
Implementation of the international marketing and brand strategy through regular exchange
Alignment of the Sales team on the annual marketing plans
Support Sales Team in the organization of internal events and dealer events
Regular visits of the export markets
Requirements
Degree in marketing, communication or business
2-3 years of business experiences in marketing, preferably in the sports industry
Good understanding of the outdoor industry
Strong ability to interact with people from different cultures
Excellent organization skills
Excellent Italian and English skills, German skills are a plus
Good coordination and team work skills, outgoing, creative
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